AkzoNobel, a leading global Paints and Coatings company and makers of Dulux Paints in India, unveiled Dulux Ambiance Velvet Touch – an exclusive range of super premium interior and special effects paints inspired by artisans.
Dulux has introduced six special effects paints, viz. Dulux Ambiance Marble, Metallic, Linen, Silk, Dulux ColourMotion and Desert. These special effects paints create entirely new designs and patterns which are inspired by artisans. The designs are categorized under six collections with the name of the artisan it is inspired with. Potter’s Collection – inspired by Clay, Stonemason’s Collection – inspired by stone, Jeweler’s collection – inspired by Jewel, Stylist Collection – inspired by Cloth, Carpenters Collection – inspired by wood and Blacksmith Collection- inspired by metal. For consumers, the collection of designs provides the perfect balance of craftsmanship and personalization by bringing alive never-seen-before design on their walls.
As part of the Ambiance range, Dulux has also launched Dulux Ambiance Velvet Touch Elastoglo that is powered with cutting edge elastomeric property that increases the elasticity of the paint film by three times in comparison to other premium interior paints. This paint film covers hairline cracks and protects the wall, providing an unmatched finish to the beautiful walls.
Rajiv Rajgopal, Managing Director, AkzoNobel India said, “Keeping in mind the upcoming festive season where consumers will be sprucing up their homes, we are elated to introduce the global brand for Super Premium Interior- Dulux Ambiance. India is the first country in South Asia where we have introduced the special effects collection. It’s a unique offering for our Indian consumers. This innovative and versatile collection fulfills the requirements of aesthetics by allowing the consumers to personalize their living space.  It has been our endeavor to continuously develop innovative products, use our global expertise and local understanding to delight consumers.â€
Inspired by artisans and their craftsmanship, Dulux Ambiance Velvet Touch pushes boundaries and possibilities by providing the perfect balance of artistry and personalization.
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