Panasonic strengthens it washing machine portfolio, launches new models featuring ‘flexible 2 way washing technology’

• Introduces 23 new models in the top load category and 15 in the semi-automatic category
• Top load series comes with built-in water heater, controlling the water temperature and enabling effortless wash
• Equipped with eco-friendly solutions that saves upto 28% water consumption and upto 20% electricity consumption

Panasonic India, a leader in innovation and technology, launched 38 new models in the washing machine segment – 23 new models in fully automatic and 15 new models in semi-automatic washing machines. Loaded with technology rich features, the new models extend enhanced comfort and convenience to make the washing experience hassle free.

Keeping in mind the Indian sensibilities, the 23 new models in the fully automatic top loading washing machines come equipped with special StainMaster+ technology that allows individual wash programs to tackle the most stubborn stains, resulting in a perfect wash. The new range boasts of flexible 2 Way Washing Technology and comes with a built-in water heater that enables effortless washing by providing temperature control. With added features such as Water Re-use technology and White course, the new models ensure removal of dirt from deep inside the core of fabrics with minimal water consumption.

Extending energy and water efficiency, the premium new models possess in-built eco-friendly solutions like Aqua Spin Rinse, that saves upto 28% of water consumption and Econavi Technology which helps save 20% water and upto 20% electricity consumption and re-uses water upto 23% by detecting wash load volume and water temperature. Powered by Active Foam System, the gentle hand wash mechanism allows washing of delicate garments including the ones with heavy designer work and embroidery. The fully automatic range features Premium Ergonomic Design, which makes it easy to load and unload the clothes and comes with Elite back panel that extends a luxurious and seamless finish to the range.

With 15 new models in the semi- automatic washing machine segment, the new range is specially targeted at Tier II and III cities to extend hassle-free washing experience to customers. Addressing the needs of consumers in these markets, the base of the washing machine is made extra sturdy and strong to offer lasting durability. The range is powered by the Active Foam System, which generates rich foam to enhance the washing quality, cleaning clothes whilst maintaining the colours and textures. The range features New Facia with soft closing lid for convenience and elegance.

Mr. Harshal Soman, Business Head, Home Appliances, Panasonic India, said, “Panasonic aims at manufacturing products that suit the evolving needs of a modern Indian family. This year, we are extending our home appliance range with an aim to bring the proprietary technologies to the homes of our consumers. The new range has been designed keeping in mind the comfort and convenience of our patrons and feature some peerless technologies to make the whole user experience seamless.”

The new range of semi-automatic washing machines comes in the capacity of 7 kg up to 10.5 kg, and is priced in the range of INR 11,600 – INR 18,500. The new top load washing machine range is available in the capacity of 6.2kg to 8 kg and is priced between INR 16,500 – INR 33,200. All the products of the new range of will be available at the Panasonic brand shops and other leading retail outlets across the country.