TECNO CAMON series is back in a new avatar to transform smartphone photography

TECNO Mobile, the global premium smartphone brand, reaffirms its ‘segment-first’ reputation by announcing the launch of CAMON 15 and CAMON 15Pro – 2020’s first dual offering from the company from its popular camera-cetric CAMON series. The two smartphones will reshape daytime, low-light and nighttime photography for India’s mid-budget consumers.

The TECNO CAMON smartphones earmark the era of higher camera pixels, premium AI-enabled Ultra Night lens (powered by DSP technology) and pop-up selfie camera. And the incredibly affordable price points will set new standards for the competition and the industry at large.

After cementing its position in the top 5 rank in the entry-level segment, TECNO is expected to consolidate its position in the mid-range smartphone segment (9-15K) as a leading camera-centric player in India.

The new smartphones will go on sale on February 25 and will be available across 35,000+ offline retail stores. Both smartphones flaunt many segment-first innovations: TECNO CAMON 15 Pro is the first in the sub-15K segment to offer 48MP quad-cam, 32MP pop-up selfie & 6GB+128GB storage; while CAMON 15 becomes the first in under-10K segment to offer 48MP Quad rear camera, 16MP dot-in selfie camera, 5000mAh battery and a big 6.55” dot-in display. Moreover, both smartphones resolve a critical issue of clicking pictures in low light conditions with its Super Night Lens powered by DSP AI chip.

Commenting on the launch, Mr. Arijeet Talapatra, CEO, TRANSSION India said: “At TECNO, we are continuously pushing boundaries to provide a first-in-class smartphone experience with our products, in keeping with our ‘ahead of the curve’ approach. With the new product offerings under the CAMON series portfolio, we are looking to transform the way photography has been experienced by the category consumers till now.

The fact that these smartphones are being launched in India first before other markets affirm our “For India” approach that seeks to disrupt the mid-budget segment with products customized to cater to Indian sensibilities in a better way. With the launch of CAMON 15 and CAMON 15Pro, customers can enjoy superior photography and style in different price segments.”