The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur


  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Featured

Gillette India announces, ‘Barber Suraksha Programme’ to support Barber community during Covid-19

by TLN Team June 22, 2020June 22, 2020
written by TLN Team June 22, 2020June 22, 2020
Gillette India announces, ‘Barber Suraksha Programme’ to support Barber community during Covid-19

Gillette, India’s leading grooming brand, announces the ‘Gillette Barber Suraksha Programme’ aimed at educating, protecting, and providing resources to the barber community as they return to business.

Gillette and Barbers have a special bond as partners, and together they are a part of the essential fabric that grooms everyone, every day. To help #GroomTheirFuture, as part of the ‘Barber Suraksha Programme’, Gillette will provide an insurance cover of up to INR 1 lakh to barbers, educate them on safe operations via videos co-created with renowned stylist Aalim Hakim and provide them back-to-business support via specially curated product kits covering the requirement for 2 months. To start with, Gillette will support 50,000 barbers across the country.

At a time when people are concerned about revisiting barber shops, Gillette will co-create education videos with renowned stylist Aalim Hakim on safety and hygiene measures, that will help barbers create a safe salon experience.

These videos will cover concerns regarding maintaining social distancing while attending to clients, effective hand cleansing and tool disinfecting techniques among others. This will enable barbers to protect themselves and their customers.

Gillette has also curated a special product kit comprising of face shield, sanitizer and Gillette products covering their two-month supply of essential products. Given the nature of their work, the barber community is at a high risk of COVID-19. Keeping this in mind, Gillette India will provide 50,000 barbers with a special Health insurance cover of up to INR 1 lakh under its Gillette Barber Suraksha programme.

Announcing the Gillette Barber Suraksha programme, Karthik Srivatsan, Country Category Leader -Grooming Indian Sub-Continent at P&G said, “Gillette has been a proud partner of barbers across the country. The barber community is among those whose income have been severely impacted due to the COVID-19 outbreak. The nature of their work also puts them at a higher risk of infection. During these tough times, Gillette wants to stand in solidarity with the barber community as they reopen their business. Through Gillette’s ‘Barber Suraksha programme’ we want to provide the much-needed back-to-business support to barbers across the country through education, protection and health assistance resources. We hope we can help them in a small but meaningful way as they get back to business.”

As a part of the campaign, Gillette India has also launched a film supported by brand advocate Sachin Tendulkar that takes consumers through a nostalgic journey reminiscing the various instances they must have experienced at barber shops. Through the film, Gillette showcases the holistic support that is being given to barbers to enable them to get back to business. Commenting on the Gillette Barber Suraksha Programme, Brand Advocate Sachin Tendulkar

said, “While many have been affected by the lockdown, our barber friends are among those

who have taken the maximum impact. Gillette Barber Suraksha is timely & very much needed right now. It’s heart-warming to be a part of it to make a positive difference to their lives and truly #GroomTheirFuture.”

As leading manufacturers of double edge brands like Wilkinson Sword™ 365™, 70’Clock™ blades & Shaving preparations like Gillette Foams & Gels, Gillette brands are used by Barbers all over the country. Gillette India has been a long-standing partner of the barber community and has stood in solidarity with barbers across the country. The campaign ‘Barbershop Girls of India’, story of two young Barbershop girls Jyoti & Neha is a testament to this camaraderie. In a world gripped by the pandemic, the impact on barbers has been profound as shutters stayed closed and the incomes are affected. As the community gears up to open shop once again, Gillette Barber Suraksha Programme comes as a relief to the community.

Gillette is committed to be a partner and support the barbers in creating a safe in-salon experience that will help protect themselves and the consumer.

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
MAFSU launches Centre of Excellence for Advanced Research on Animal Food Safety program
next post
Mayor files case against NMC Chief

You may also like

Minimally Invasive Neuro Surgery at Wockhardt Hospitals, Nagpur

May 20, 2022

PROVINCIAL  AUTOMOBILE OPENS NEW MAHINDRA SHOWROOM AT MANISH...

May 20, 2022

HDFC Bank carves out Rural Banking business to...

May 19, 2022

Sony introduces new FE 24-70mm F2.8 GM II,...

May 19, 2022

Jiya Shankar is the perfect combination of beauty,...

May 18, 2022

Launch of SMART AgTech Integration Facility 2022: A...

May 18, 2022

Shailesh Lodha who plays Tarak Mehta in TMKUC...

May 18, 2022

Vicks launches Tulsi Cough Drops to alleviate sore...

May 17, 2022

JSW Paints launches its innovative product that focuses...

May 17, 2022

Catch Garud on his escapade of adventures as...

May 14, 2022

Trending News

  • RTMNU exam in MCQ format off-line mode

    May 20, 2022
  • Umran Malik becomes youngest bowler to take 20 wickets in an IPL

    May 19, 2022
  • Mini MBA course in just one rupee, know how

    May 17, 2022
  • Know how to block spam calls on iPhone

    May 16, 2022
  • India reeling under 50°Celsius is a matter of concern

    May 16, 2022

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

June 2020
M T W T F S S
« May   Jul »
1234567
891011121314
15161718192021
22232425262728
2930  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.