Prasoon Joshi-headed McCann Worldgroup India bagged Tata’s Air India’s iconic maharaja advertising and branding deal . Air India ads and destination campaigns of J R D Tata era, featuring Bobby Kooka’s lovable Maharaja, are remembered fondly even today.
Now as the founder group has initiated a multibillion dollar project to revive the airline, work will begin on sprucing up its image too.
“McCann Worldgroup India has won the advertising and marketing communications mandate for Air India, following an extensive multi-agency pitch.
The appointment comes as Air India has embarked on a five-year turnaround plan to become a world-class global airline by investing in customer service, technology, and products,” McCann said.
It will develop a new brand platform and a range of multi-channel marketing communication. “McCann India’s passionate and proactive approach, inspiring leadership, and proven track record of cre- ative success positioned the agency as the ideal choice for AI,” McCann statement said.
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