Saridon, the No. 1 headache relief brand from Bayer’s Consumer Health Division in India has released the second edition of its national headache survey. This comprehensive report delves into the growing prevalence of stress among individuals in a post-pandemic era, exploring its correlation with headache across diverse geographies and demographics.
The comprehensive report, commissioned by HANSA Research, a globally recognized full-service market research company, delved into a wide range of cohorts, including gender, working class, age, and demography, to provide a holistic understanding of the stress levels faced by individuals aged 22-45 in India. This extensive study encompassed 5,310 respondents from 20 urban cities, including key tier 1 and tier 2 towns across 15 states, unveiling captivating consumer insights. According to the report, an astounding 93% of respondents who experienced headaches witnessed a noticeable increase, directly linked to elevated stress levels.
The report revealed that 1 in 3 people felt that their stress levels had increased post pandemic. Financial problems and work pressure were indicated as major stressors for both working and non-working populations. Among other causes, health issues and family conflicts were prominent stressors. The findings highlight the need for effective stress management strategies in a post-pandemic world.
Commenting about ‘The New Saridon Headache Report’, Sandeep Verma, Country Head, Bayer Consumer Health India, said, “At Bayer, we prioritize self-care and place accessible healthcare at the forefront of our mission. The latest report underscores the significant relationship between stress and headaches, particularly in a post-pandemic era where consumers have now started to focus on self-care as a vital aspect of their well-being. With a legacy of over 50 years, Saridon has earned the trust of Indian consumers, establishing itself as a household name. This report lays emphasis on the connection between stress and headache as it also reveals the changing healthcare needs of the consumers. Bayer continues to stay committed to developing advanced healthcare solutions for addressing everyday needs by evolving our brands and introducing solutions like our best ever – New Saridon.”
Among the tier 1 towns, Mumbai is the only city with over 90% incidence of headache while Chennai follows closely at 89%; among tier 2 towns, 99% in Ahmedabad and Bhubaneshwar claimed that they experienced headache, followed by Madurai (96%) and Indore (94%).
The report also reveals a positive trend wherein 80% of respondents now engage in open discussions about their headaches with family, friends, and colleagues. Compared to *2021 study, there has been a notable increase of 3% in the number of individuals (89%) who take action within a few minutes or hours to relieve their headaches, as opposed to waiting until the end of the day (86% in *2021).
The results also unveiled a concerning trend, with nearly 40% of participants indicating challenges in sustaining optimal concentration on their tasks—a significant increase of 7% compared to the findings of the *2021 study. Nearly 50
*An in-depth analysis conducted in 2021 as part of the Saridon Headache Report uncovered a concerning trend of increasing headache frequency among urban Indians