Odisha TV, a private news channel in Odisha, has launched an AI-generated news anchor named Lisa. Lisa can speak in Odia and English and will present news on the channel’s television and digital platforms. Efforts are underway to make Lisa more proficient in Odia.
Lisa was developed by OTV’s in-house team of engineers and data scientists. She is trained on a massive dataset of news articles and videos and on the voices of real news anchors. Lisa is able to generate natural-sounding speech, and she can even read news reports in real-time. OTV plans to use Lisa to present news on a variety of topics, including politics, business, and entertainment.
Lisa is the second AI news anchor to be launched in India, after Kuwait News’ Fedha. The rapid rise of AI in the media has raised both hopes and fears, with some people concerned about the potential for AI to spread disinformation and threaten jobs.
However, proponents of AI argue that it has the potential to improve the accuracy and efficiency of news reporting and to open up new possibilities for storytelling. Only time will tell how AI will ultimately shape the future of the media.