Flipkart, India’s homegrown e-commerce marketplace, has enhanced its efforts towards fostering a more inclusive seller ecosystem with enhanced seller-focused policies aimed to strengthen MSME growth across the country. These policies under the ‘Flipkart EDGE’ initiative build upon the foundation laid in 2022. The program strongly focuses on helping businesses leverage the opportunity of online business and enhancing the ease of doing business on the Flipkart platform. With the implementation of these policies, the online seller ecosystem embarks on its next phase of growth by leveraging the immense potential offered by e-commerce.
The new policies aim to empower the seller ecosystem with enhanced clarity, control, and transparency through new features, including Pricing Recommendations, Promotions, Rewards Platform, Fulfillment and Speed Initiatives, and Guidance Assistance, which will help improve cost efficiency and sustainability of business operations on the Flipkart platform.
Rakesh Krishnan, Vice President and Head – Marketplace, Flipkart, said, “As India’s homegrown e-commerce marketplace, our constant endeavor is to innovate, evolve and introduce policies that contribute to the success and prosperity of businesses on our platform. We are committed to making the digital transition for businesses on our platform more convenient and effortless through our best-in-class solutions. Introducing the new features under ‘Flipkart EDGE’ aim to provide continuous support to the seller community and foster sustained growth while enhancing the overall ease of doing business. Our technology-driven solutions and capabilities are designed to improve the convenience and efficiency of online business operations.”