Insecticides (India) Limited (IIL), one of the nation’s leading crop protection and nutrition companies, has unveiled a new age insecticide called Mission, effective for control of different lepidopteran pests in crops like soybean, sugarcane, paddy, vegetables etc.
This will be available in liquid and granular formulations, having a unique mode of action that controls pest resistance to other insecticides. Mission is safe for the beneficial insects to the crops. These benefits make Mission an excellent solution and provide better productivity to the farmers.
Mission’s technical and formulation is being manufactured in Indiaby IIL, it was being imported earlier to India. This “Green”category insecticide is under the IIL’s “Make in India” initiative to benefit even the small and marginal Indian farmers pan India. Mission has contact & systemic action and due to this, insects are effectively controlled after ingestion.
Mission effectively controls lepidopteran pests in soybean, pulses and vegetables, which are few major crops in Maharashtra.
Commenting on the launch here at Nagpur, Mr. Rajesh Aggarwal, Managing Director, IIL, said, “We are pleased to launch Mission today under our Make In India Initiative after Torry, Green Label, Dominant & Stunner. Mission is a latest technology insecticide which can be used on variety of crops and provide good control to farmers against lepidopteran pests, ensures good crop health and high yield. We are confident that Mission will help our Indian farmers to improve their income through effective protection for a superior harvest.”
“Mission is the new addition to the IIL range of products and we are all exited to take this to even small and marginal farmers, so that they get the maximum benefit from the same. We look forward to a good response to Mission from the Maharashtra market. We thank our R&D team, who have worked tirelessly to provide us this product.” Added Mr. Sanjay Vats, Vice President, IIL.
“Mission is based on technology, which is completely safe for the applicators as well as environment. We are confident that Mission will become a leading brand in Maharashtra. Our brands like Hachiman, Hercules, Torry, Shinwa are already very popular among the farming community.” mentioned Mr. N. B. Deshmukh, DGM (Marketing).
About Insecticides (India) Limited
Insecticides (India) Limited (IIL) is the brainchild of Mr. Rajesh Agarwal. Found in 2001, the company has become one of the leaders in the domestic crop protection and nutrition market. It has collaborations and tie-ups with reputed international companies like Nissan Chemical Corporation, Japan; OAT Agrio, Japan; Momentive, USA; and Nihon Nohyaku, Japan, among others. The company offers a wide array of products ranging from insecticides, herbicides, and fungicides to plant growth regulators depending on the diverse needs of the crops. Owing to 105 branded formulations, 21 technical, and 380+ SKUs, IIL extends its support to the nation’s agriculture sector by educating farmers on developing sustainable crops. It is a brand that farmers prefer because of its “hand in hand with farmer” strategy. The popularity of the prestigious “Tractor Brand” is a tangible example of this achievement.