Godrej Agrovet Limited’s (GAVL) Crop Protection Business today said that the company’s biostimulant, Double, is gaining exceptional momentum in the market.Therecently launched packaging of Double with an aim to protect farmers from counterfeit products has been well received by channel partners and farmers.
GAVL rolled out the new celebratory pack last month to mark 25 years of Double. A user-friendly and a safe packaging bottle, it has a tamper-evident seal and complex watermarks to avoid duplication. Additionally, it also has hologram on bottle to ensure authenticity and ‘Braille’ marking on the neck reading danger has also been added for the visually impaired
Rajavelu NK, CEO – Crop Protection Business, Godrej Agrovet, says “It is encouraging to get amazing feedback from our channel partners in Maharashtra, Madhya Pradesh and Gujarat. The overwhelming acceptance of our innovative packaging, coupled with the unwavering momentum we enjoy in the market, fills us with great optimism as we eagerly anticipate the upcoming Plant Growth Regulator (PGR) season.”
In order to create more awareness around the product and new packaging, the company has started Double Demo Manch. Kickstarted from July 15 and to continue to till August 15 this year, the company is planning to conduct 6,000 demonstrations across cotton-producing states to proactively address all the concerns and educate farmers on the benefits surrounding usage of authentic product in appropriate and recommended quantity.
Over the last 25 years, Double has played a pivotal role in catalyzing transformative changes and has treated nearly 3 crore acres of farmland thereby significantly improving the lives of approximately 2 crore farming families. GAVL remains steadfast in its mission to empower farmers, promote sustainable farming practices, and contribute to the nation’s agricultural growth.