The Lady Entrepreneurs Wing of Vidarbha Industries Association conducted a session on Customer Relationship Management (CRM) : The Golden Pot on 13th Sept at VIA Auditorium, Nagpur.
Mili Juneja, Growth Consultant, Trainer, CRM Consultant guided the participants and started with a thought provoking exercise on the importance of data management. CRM practice is not only data management but also business automation to keep customers engaged. She shared many benefits of CRM which reduces operational hours and improves sales efficiency. CRM keeps history of all the communications and transactions done with a prospect or client which further helps to provide customized solutions to customers.
Further briefing about current trends of CRM software she gave emphasis on No Code Saas applications which are easy to use and quick to implement. She gave a demo with Zoho CRM and explained how quick it is to implement a complete sales order process inside CRM.
Audience was overwhelmed with the quick and easy solutions shared by Mili Juneja, her way of explanation had made it easy for non-technical entrepreneurs too to understand and implement CRM.
Earlier, Rashmi Kulkarni, Chairperson of VIALEW in her welcome address said CRM is very important for business to grow, connect and fulfil with their customers’ requirement. She further informed about Udyojika Exhibition starts from 30th Sept. Past Chairperson Chitra Parate welcomed the guest speaker with floral bouquet and Rashmi Kulkarni presented a memento.
Project Directors Shachi Mallick and Amandeep Kaur jointly conducted the program. The vote of thanks was proposed by Yogita Deshmukh, Secretary – VIALEW.
Prominently present were the Immd Past Chairperson – Poonam Lala, Past Chairpersons – Anjali Gupta, Vandana Sharma, Reeta Lanjewar, Dr Anita Rao, and Manisha Bawankar. Treasurer – Poonam Gupta and committee members : Sania Ramchandani, Kalyani Hinganikar, Tejal Rakshamwar as well as wing members, lady entrepreneurs, start-ups took the benefits of the session.