MP Birla Cement Rakshak, the super-premium quality, water-repellant, cement was launched at Buniyad Rishton Ki 2023, the Annual Dealer Conference covering Maharashtra, Gujarat & Telangana, at Aamby Valley, Lonavala, on Thursday, 12 October 2023. Mr Kalidas Pramanik, President, Sales & Logistics Operations, urged the dealers and market developers to promote Rakshak and explained its unique qualities. Rakshak has been aptly given the identity, Maharashtra ka Maharakshak, which was appreciated by one and all.
The conference was graced by the August presence of Mr. Rajesh Kakkar, President-Head Corporate HR, Mr. Mukund Sinha, Joint President, Sales Operations, Mr. Abhijit Datta, Plant Head, Mukutban, Mr Balmukund Tiwari, Plant Head, Butibori, and Mr Suvadip Ghosh Muzumdar, Marketing Head, among others. A reward and recognition program followed the opening of the conference.