The love of cinema among Indians is unwavering. For many, watching new releases in theatres is the highlight of the week. Nowadays, with people becoming more conscious of the high costs, the allure of these theatre outings has somewhat faded. To enable the movie lovers of India to access movies at an unbelievable price, PVR INOX Ltd, India’s largest multiplex chain, is excited to announce its latest offering, the Passport. This monthly subscription pass is perfect for movie lovers, who do not want to miss the release of any movie. Starting October 16th, 2023, subscribers will have access to an incredible cinematic experience at an affordable price. From Mondays to Thursdays, subscribers can watch up to 10 moviesper month for just Rs. 699/. This means each movie viewing experience costs as little as Rs. 69.90 excluding convenience fee. PVR INOX has introduced Passport under a limited period offer, with only 20,000 subscriptions.
The hugely innovative and never-before offerings aims to offer an outright and sheer experience to the millions of movie lovers in India, and let them live their passion for movies, in a manner where ticket prices do not play a role. This initiative also aims to revive the thrill of going to the movies among Indian audiences by making it more accessible, especially on weekdays.
Commenting on the PVR Passport launch, Gautam Dutta – Co-CEO of PVR INOX Ltd. said, “Cinema possesses an irresistible allure, an enchantment that can only be fully experienced on the grand canvas of the big screen. At PVR, we are committed to fulfilling the desires of our cherished patrons, and we have heard their concerns closely about ticket prices that sometimes deter them from enjoying the magic of cinema. From this deep understanding, we proudly present the Passport—a monthly subscription pass designed to liberate you from cost worries while immersing yourself in the cinematic universe, in a manner, which would potentially reshape the way our country goes to the movies. We are sure that our customer-centric innovation would also enhance viewership for content across genres, as audiences can now enjoy more movies while exploring newer varieties of content, without spending much.”
Gautam further adds, “We take immense pride in the recent success of the film Jawan, Gadar 2, Rocky Aur Rani Ki Prem Kahani, OMG 2 and Dream Girl 2 which captivated audiences and demonstrated the enduring appeal of the silver screen. Our aspiration is not only to entertain but also to re-ignite the passion for the silver screen in others. As we eagerly await the release of highly anticipated films in the coming Quarters, we are sure that an even larger chunk of movie lovers will visit our multiplexes and fall in love with the big screen experience once again. Our unwavering commitment remains to provide audiences with an unforgettable cinematic journey. We therefore invite fans to embrace the Passport, and get transported to a world of cinematic wonder.”
The slate of films scheduled to release in the upcoming months will heighten the buzz around cinemas, offering audiences a wide array of choices. The highly anticipated titles include Bollywood releases such as Ganapath, Yaariyan 2, The Buckingham Murder, Tiger 3, Animal etc. The Hollywood movie ensemble comprises much-awaited titles like Killers of the Flower Moon, Dune: Part 2, The Marvels, The Hunger Games: The Ballad of Songbirds & Snakes and Trolls Band Togetheramong others.