Yash Raj Films, a renowned film production company, has introduced a casting app designed to assist aspiring actors in accessing casting details and submitting auditions.
The YRF casting app allows aspirants to register their profile details and will soon provide information about all upcoming auditions related to their projects, including films and streaming projects.
Under the leadership of Aditya Chopra, the company believes that this initiative will address the problems stemming from fake YRF casting accounts, which deceive individuals about auditions and pose a threat to YRF’s market reputation.
Shanoo Sharma, who looks after selecting and grooming aspirants to be launched in projects by the banner, will personally monitor all auditions coming through this app.
“The YRF Casting App is a progressive step towards making aspiring actors reach out directly to YRF for projects that the company is making. We are certain that there are countless, brilliant actors throughout the world waiting to be discovered. This could be their chance of a lifetime!” Shanoo said
Calling it a “safe space”, she added that for the first time, “an aspiring actor can reach out to a production house directly.”
“They don’t have to rely on anyone else for their shot at achieving their dreams.”