Streaming platform Disney+ will restrict users from password sharing as Disney CEO CEO Bob Iger revealed that the company is planning on “launching our first real foray into password sharing” in June 2024.
Without confirming when this would happen or whether the policy will restrict users from sharing their passwords outside their household, the CEO said that the move is in line with the company’s efforts to boost Disney’s streaming revenue.
Bob Iger said that this would play a significant role in Disney’s profit goals and the company plans to launch its initial measures in June which would target specific countries before expanding globally by September this year.