Mahindra & Mahindra announced on Tuesday that it is in discussions with IndiGo to resolve a trademark dispute regarding the use of the “6E” identifier in its newly launched electric vehicle models. The airline, India’s largest, has filed a lawsuit in the Delhi High Court alleging trademark infringement over Mahindra’s BE 6e and XEV 9e models, for which the automaker has sought trademark registration.
IndiGo asserts that “6E” is a distinctive element of its brand identity and has been synonymous with its operations in aviation. The airline uses the call sign extensively across its branding and offers a range of services under the 6E banner, including 6E Prime for seat selection and snacks, 6E Flex for flexible bookings, and 6E Link, which was trademarked in 2015.
Mahindra, however, argues that there is no overlap or conflict between the airline’s “6E” identifier and its use in the automotive sector. The company confirmed in a stock exchange filing that it is working towards an amicable resolution of the issue.
The ongoing talks aim to clarify the distinction between the two industries and prevent further escalation of the legal dispute.