Paarakh presents authentic, real-life stories of customers navigating financial challenges, highlighting Piramal Finance’s commitment to fostering economic inclusion and empowering individuals and small businesses across Bharat. This initiative reinforces Piramal Finance’s mission to make financial awareness more accessible. By launching on OTT platforms, Piramal Finance aims to bring Paarakh to a wider audience across Maharashtra and beyond, offering viewers flexibility and convenience.
Rooted in the belief ‘Hum Kaagaz Se Zyada Neeyat Dekhte Hain,’ Paarakh highlights the inspiring financial journeys of individuals who have transformed their lives with the proper guidance. With its launch on OTT platforms, Piramal Finance hopes to reach an even wider audience, especially in Maharashtra, where the company has built strong connections.
One of the docuseries highlights the journey of Maharashtra’s Baliram Parde, an inspiring individual whose financial journey is made by Piramal Finance’s empathetic approach. Through his story, we explore individuals’ struggles when accessing financial support and how a human-centered approach can make all the difference.
Paarakh is live on JioHotstar and Sun NXT OTT platforms, connecting with a broader audience and amplifying the message of financial inclusion.
Arvind Iyer, Head of Marketing at Piramal Finance, shared, “Paarakh is more than just a series—it reflects our deep commitment to understanding our customers beyond the paperwork. It’s about recognizing their true intent and aspirations—seeing the humanity behind the numbers. These stories showcase real people who, despite facing adversity, take that crucial step towards financial empowerment and transform their dreams into reality.”
He continued, “With the launch of Paarakh on JioHotstar and Sun NXT, we can now share these inspiring stories with an even broader audience, especially in Tier 2 and Tier 3 markets like Maharashtra, where OTT viewership is rapidly growing. Paarakh redefines lending by showing that it’s not just about transactions but about empowering individuals to make a change for the better.”
Link: Watch Parakh S1 Episode 3 on JioHotstar & Watch Piramal Finance – Marathi Documentary Show Online | Sun NXT
Maharashtra ranks among Piramal Finance’s top five markets, playing a key role in the company’s retail AUM. Piramal Finance has served over 1,00,000 customers in the region, with a robust presence in 43 cities and 81 branches.
With over 514 branches across 13,000 pin codes, Piramal Finance serves more than 4.4 million customers nationwide, using innovative digital solutions to empower people with financial tools. The company offers a comprehensive portfolio, including home loans, small business loans, loans against property, used car loans, and unsecured loans—catering to individuals and small businesses in Maharashtra and beyond.
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