Starbucks India has cleared the air and confirmed that Dolly Chaiwala is not their brand ambassador. The company also said there is no partnership or collaboration with him. This clarification comes after a viral meme claimed that Dolly Chaiwala had officially become the face of Starbucks India. The fake poster fooled many people, especially his fans, into thinking the news was true. It spread quickly on social media, although it’s still unclear who created it.
For those who don’t know, Dolly Chaiwala is a tea seller from Nagpur who became famous worldwide because of his unique way of making chai, which went viral on social media. He even met former Microsoft CEO Bill Gates, who had a cup of chai with him during his visit to India last year.
TATA Starbucks has cleared the air about recent social media buzz by confirming that the brand has no official brand ambassador in India. In a statement posted on its official LinkedIn page, the company said, “We have noted recent social media posts suggesting that TATA Starbucks has appointed an official brand ambassador. We would like to clarify that TATA Starbucks does not have any official brand ambassadors in India.”
Dismissing any collaboration with Dolly Chaiwala, the statement continued, “Specifically, we have not entered any collaboration with Dolly Chaiwala. A meme, created independently by a third party, appears to have been misconstrued as a formal campaign. TATA Starbucks is committed to communicating with accuracy and authenticity and we value the trust of our customers and communities.”
Starbucks launched its first store in India in October 2012, through a joint venture with Tata Consumer Products. This first store was located in Mumbai, and the brand now has more than 400 stores across India.
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