Ambuja Cement Launches ‘Ambuja Plus Cool Walls’

• The green building offering for Individual Home Builders delivers high strength
• Reduces CO2 emissions’ footprint; saves energy and water
• Its ‘Heat Barrier Technology’ ensures home interiors maintain temperature variations

Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim and one of the leading cement manufacturers in India, has launched an innovative green building offering– Ambuja Plus Cool Walls – for Individual Home Builders (IHB) in Nagpur.

The revolutionary product with ‘Heat Barrier Technology’ ensures maintenance of a 5° C temperature difference indoors; no matter how hot or cold the external temperature is; thus saving energy. The product’s features keep your indoors warm during the winter and cool your house during the summer. This greener alternative made of aerated autoclaved concrete blocks is also stronger than any ordinary wall and less dense. In fact, this is the first time that a leading cement manufacturer has offered a masonry solution, addressing the needs of the diverse and unorganised IHB segment.

Commenting on the launch of this advanced offering, Ambuja Cement MD & CEO Ajay Kapur said, “Since our inception, innovation has been the hallmark of all our offerings and we have always endeavored to develop an array of eco-friendly products to ensure a healthier, cleaner and greener tomorrow; supporting India’s efforts to become a green nation. Ambuja Plus Cool Walls reinforces our strong commitment towards introducing products that deliver high strength and performance while strongly integrating sustainability traits.”

“The product gives multiple benefits of superior strength and durability as well as ensures ambient temperature in the house. We are confident that this new product will provide further impetus to our Group’s vision,” added Mr Kapur.

The launch in Nagpur follows the product’s introduction in the select markets in Gujarat, Punjab, Himachal Pradesh and Chhattisgarh where it has been gradually gaining popularity.

With Nagpur weather is characterized with a tropical wet and dry climate, and the summer months sometimes recording as high as 48-degree Celsius, Ambuja Plus Cool Walls will prevent the heat from entering into the walls. Likewise, when the mercury dips, this product’s insulating properties keep home interiors warm. The product helps to extend the life of house paint and prevents efflorescence which is a very common phenomenon with brick walls.

Ambuja Cement’s Sales Director (West & South) Pannkaj Mota said, “Developed by Ambuja’s in-house team, Ambuja Plus Cool Walls is a cleaner and greener offering to the home builders’ community. At a time when ‘global warming’ is becoming a major concern for emerging economies like India, the product is equipped with ‘Heat Barrier Technology’, an innovative green building property that provides thermal insulation.”

Traditionally, clay brick walls need to be cured whereas Ambuja Plus Cool Walls with heat-resistant concrete blocks and Blockol (Block Jointing Mortar) does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer.