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Entertainment & Lifestyle

National Geographic’s hard hitting message on Plastic Pollution

by TLN Team February 24, 2019January 30, 2021
written by TLN Team February 24, 2019January 30, 2021
National Geographic’s hard hitting message on Plastic Pollution

National Geographic India released an innovative digital stunt reiterating the brand’s commitment to inspire people to care about the planet. The activity was part of ‘Planet or Plastic?’ – National Geographic’s multi-year initiative raising awareness of the global plastic crisis and reducing the amount of single-use plastic that is polluting the world oceans.

To drive relevance and relatability for the message, the digital stunt struck a resonating chord with National Geographic’s social media audience by reinstating in the audience’s mind that plastic is non-perishable and negatively impacts the environment.

Conceptualised and executed by Dentsu Aegis Network’s digital agency Isobar India, the stunt was essentially a ‘Facebook story’ that refused to go away. Playing on the characteristic of ‘Facebook story’ that vanishes in 24 hours, this story is non-perishable and never vanishes, just like plastic.

 

Courtesy: www.adgully.com

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