Continuing with our weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
Flipkart – ‘how we show our vote’
Election season is a time when the country is divided into ‘us’ vs. ‘them’. When passionate conversations turn into heated exchanges and our differences rear their head like never before. Flipkart’s #EqualsDay ad asks us to change the way we show our inked finger. Campaign conceptualized by Dentsu Webchutney.
Conceptualized by Grey India, the digital film is based on a true story of two barbershop girls from the village of Banwari Tola in Uttar Pradesh – Jyoti and Neha. The film shows the everyday village life from an eight-year old boy’s point of view.
The campaign ‘Shine in Any Light’ includes a series of three documentary style films featuring Vicky Roy – A Rag Picker turned street photographer, Chandani Srivastava – A Street Dancer turned Choreographer, and Toshada Uma – The Hairless Style icon celebrating individuality and strength of mind and people who believe in paving their own way in life against all odds. Conceptualised & executed by Creativeland Asia.
HE Deodorants launched their latest advertising campaign crafted by FCB Ulka. The new campaign aims to connect with the youth by way of mixing fun along with a humorous plot, to excite them about their latest offering – HE Magic Duo.
Asian Paints launched a film for their two new paints – Tractor Emulsion Shyne and Ace Shyne. Conceptualized by Ogilvy India, the film portrays the story of one such beginning of a newlywed couple as their shining relationship evolves through time against the splendid backdrop of their home that has been painted with Tractor Emulsion Shyne on the inside and Ace Shyne Emulsion on the outside.
Courtesy: adgully.com
