Delhi: TECNO, the fastest growing offline smartphone brand of India which has set a benchmark in the mid-range 7K—15K segment through its successful CAMON series has recently added ‘SPARK’ series to the brand portfolio. TECNO SPARK series aims to strengthen the entry-level segment in smartphones and target consumers who are aspiring to buy their first smartphone or upgrading from feature phones.
Earlier this month, the brand had launched TECNO SPARK’s two new devices including TECNO SPARK Go and TECNO SPARK 4 Air. Within 15 days of launch, TECNO SPARK Go has become a best-selling most affordable dot notch display smartphone at INR 5499. Adding joy to the festivities, every SPARK Go buyer gets free Bluetooth earpiece worth INR 799. On top of it, it’s unique ‘111’ promise including 1-time screen replacement, 100 days’ free replacement, and 1-month extended warranty on all the devices.
TECNO is upping the game with India’s first strategy with the launch of TECNO SPARK 4, the brand is offering the 6.52-inch HD+ dot notch display, biggest screen in the segment. The newly launched smartphone will go on sale starting September 20th and will be available across 35,000+ offline retail stores.
Commenting on TECNO SPARK 4 India’s-first launch, Mr. Arijeet Talapatra, CEO TRANSSION India said, “We are committed to our diverse consumer’s base with our expansive product portfolio and the  global debut of TECNO SPARK 4 in India is a testimony of our deep commitment to ‘India-first’ approach. Since the brand entry in India, TECNO’s mantra has been to strengthen the budget to mid-budget smartphone category by introducing the features which are not available at such price points.
With SPARK series in our portfolio we are focusing on capturing the 5K to 10K smartphone category of India where the consumer is more willing to experiment with the product. The SPARK series is a perfect blend of style, superior display, camera capabilities with AI integration and performance at affordable price points. We are optimistic that the new range will be well-received by the audience & will add spark to their festivities.â€
- With SPARK 4, TECNO brings ‘segment-first’ 6.52†HD+ Dot Notch screen with 20:9 aspect ratio, triple rear camera & massive 4000 mAh battery at just INR 7999
- TECNO’s SPARK portfolio includes three smartphones with bigger screen & advance AI capabilities available in the price range of INR 5499-8999
TECNO SPARK 4 is available in two variants: 3GB + 32GB at INR 7999 and 4GB + 64GB at INR 8999.