Divyanshu, India’s first visually impaired solo paragliding pilotâ€™s inspiring story from Colgateâ€™s â€˜Smile Karo Aur Shuru Ho Jaoâ€™ campaign, champions real-life moments of everyday heroes where optimism, expressed through a Smile, helps one face challenging situations to come out stronger.
India, 2020: Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, celebrates Divyanshu Ganatraâ€™s inspiring story under its â€˜Smile Karo Aur Shuru Ho Jaoâ€™ equity campaign.
Divyanshu was only 19 years old when he lost his eyesight to glaucoma. As a child who dreamt of flying, his blindness couldnâ€™t limit him from achieving what he wanted. He persevered to become not only Indiaâ€™s first visually impaired solo paragliding pilot but also a clinical psychologist, behavioral facilitator, and a self-made social entrepreneur. In 2014 he went a step beyond to found an NGO that works extensively towards inclusion via sports for persons with and without a disability.
In Divyanshuâ€™s words, â€œWhen you Smile, itâ€™s problem solved.â€ Colgate captures Divyanshuâ€™s courageous journey and his indomitable spirit;Â you can watch the video here in English, Hindi, Marathi, Bengali, Telugu, and Tamil.
Under the equity campaign of Colgateâ€™s ongoing â€˜Smile Karo Aur Shuru Ho Jaoâ€™ campaign, the brand has earlier narrated inspiring stories of Haimanti Sen, the 22-year-old college student who turned a skywalk into a classroom for the underprivileged; Anand Arnold, the first Indian wheelchair bodybuilder, and that of Yashaswi Jaiswal, the youngest Indian to score a double century in the history of ‘List A’ Cricket.
Commenting on the new TVC, Mr. Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said, â€œWe truly believe that a Smile signifies optimism and our brand expression â€˜Smile Karo Aur Shuru Ho Jaoâ€™Â builds on the real-life stories of everyday people to inspire hope and start afresh. The story exemplifies Colgateâ€™s message of overcoming adversity and lifeâ€™s challenges with the positive power of a Smile. Such important stories of real people help us spread the message of conquering fears and our inhibitions with a Smile.â€