The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Featured

Colgate celebrates Divyanshu Ganatra’s story of resilience and determination under its equity campaign— ‘Smile Karo Aur Shuru Ho Jao’

by TLN Team January 24, 2020
written by TLN Team January 24, 2020
Colgate celebrates Divyanshu Ganatra’s story of resilience and determination under its equity campaign— ‘Smile Karo Aur Shuru Ho Jao’

Divyanshu, India’s first visually impaired solo paragliding pilot’s inspiring story from Colgate’s ‘Smile Karo Aur Shuru Ho Jao’ campaign, champions real-life moments of everyday heroes where optimism, expressed through a Smile, helps one face challenging situations to come out stronger.

India, 2020: Colgate-Palmolive (India) Limited, the market leader in Oral Care in the country, celebrates Divyanshu Ganatra’s inspiring story under its ‘Smile Karo Aur Shuru Ho Jao’ equity campaign.

Divyanshu was only 19 years old when he lost his eyesight to glaucoma. As a child who dreamt of flying, his blindness couldn’t limit him from achieving what he wanted. He persevered to become not only India’s first visually impaired solo paragliding pilot but also a clinical psychologist, behavioral facilitator, and a self-made social entrepreneur. In 2014 he went a step beyond to found an NGO that works extensively towards inclusion via sports for persons with and without a disability.

In Divyanshu’s words, “When you Smile, it’s problem solved.” Colgate captures Divyanshu’s courageous journey and his indomitable spirit;  you can watch the video here in English, Hindi, Marathi, Bengali, Telugu, and Tamil.

Under the equity campaign of Colgate’s ongoing ‘Smile Karo Aur Shuru Ho Jao’ campaign, the brand has earlier narrated inspiring stories of Haimanti Sen, the 22-year-old college student who turned a skywalk into a classroom for the underprivileged; Anand Arnold, the first Indian wheelchair bodybuilder, and that of Yashaswi Jaiswal, the youngest Indian to score a double century in the history of ‘List A’ Cricket.

Commenting on the new TVC, Mr. Arvind Chintamani, Vice President, Marketing, Colgate-Palmolive (India) Limited said, “We truly believe that a Smile signifies optimism and our brand expression ‘Smile Karo Aur Shuru Ho Jao’  builds on the real-life stories of everyday people to inspire hope and start afresh. The story exemplifies Colgate’s message of overcoming adversity and life’s challenges with the positive power of a Smile. Such important stories of real people help us spread the message of conquering fears and our inhibitions with a Smile.”

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Panga movie review; Kangana again wins heart of audience with stunning performance
next post
Philips showcases AI-powered solutions for Precision Diagnosis at IRIA 2020

You may also like

Shell Lubricants launches ‘Sapne Honge Apne’ initiative to...

May 31, 2023

Wockhardt Hospital Nagpur will create public awareness on...

May 30, 2023

Piyo Doodh, Swasth Raho aur Bano Majbooth!

May 29, 2023

Only 1 square foot of your floor can...

May 26, 2023

Tata Salt Unveils ‘Tez Baccho Se Hi Toh...

May 26, 2023

How to Choose the Right Second Hand Bike...

May 26, 2023

Elevate your holiday looks with platinum jewellery from PLATINUM...

May 25, 2023

Empowering Indian Mothers: The Launch of Mother India...

May 25, 2023

PNG Jewellers Presents the Annual Necklace Mahotsav: A...

May 24, 2023

Birth Whisperer: Pooja Yadav, Unveiling Life’s Exquisite Genesis

May 24, 2023

Trending News

  • Ahmednagar to be renamed Ahilyanagar

    May 31, 2023
  • Cricketer Deepak Chahar’s dance goes viral after CSK win

    May 30, 2023
  • Filmmaker Vignesh Shivan clicks selfies with Dhoni and Jadeja’s wives at IPL

    May 30, 2023
  • Chennai lifts up IPL trophy, becomes champion for 5th time

    May 30, 2023
  • Sachin Tendulkar to be Named as Smile Ambassador for Maharashtra’s Swachh Mukh Abhiyan

    May 30, 2023

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

January 2020
M T W T F S S
« Dec   Feb »
 12345
6789101112
13141516171819
20212223242526
2728293031  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us

© 2020 - The Live Nagpur . All Rights Reserved.