The e-commerce market in India has grown rapidly in the last decade, presenting a huge opportunity for small businesses and retailers to expand their business and explore new avenues for growth. With the help of e-commerce platforms, these businesses now have access to the national market and improved opportunities for business growth and employment. The boom in the e-commerce sector has led to spectacular success stories of sellers, who have taken their business online.
Apart from providing a larger reach, e-commerce players are giving MSMEs access to additional support such as finance, technology, and training. In this context, Flipkart has been constantly innovating to find new ways to use e-commerce to uplift and empower all sections of society, especially small businesses.
Flipkart’s endeavours to do so has built trust among the seller community, ushering in further success for them. The sector’s rapid and sustained growth, along with the increased reach of e-commerce platforms, has allowed sellers from Nagpur to expand to selling across the country.
One such success story is of Ajit Kumar Bhartia, a Nagpur-based seller and owner of CrystalFurniture, a successful furniture brand on the platform, who took his business online with an aim to have a pan-India reach.
Ajit has been selling on Flipkart for two years now and witnessed an exponential growth in his business. Recalling his journey, he says, “Flipkart has helped me overcome challenges in terms of shipping and logistics, this enabled us to reach customers from across the country. It was difficult to operate a profitable business offline with limited reach. Since I started selling online, the growth has only been higher. This has motivated me to expand my business.â€
“Dipesh Patel, a resident of Nagpur established his online business enterprises in 2015. A top seller in Mobil accessories and smart wearable category, he recalls it was his friend’s advice to start selling products online.
The advice proved to be a great motivation to Dipesh and since then he has never looked back. Diwali 2019 – was a turning point in his life, he credits Flipkart with helping him achieve 10X
growth in his sales, by giving him visibility in every corner of the nation. He is looking forward to achieving more 5-6X growth through e-commerce and growing his sales even further.â€
Another such story is of Amit Gupta who became a seller in 2015 and sells Health & Personal care products.
He believes if you honestly dedicate your time then Flipkart is a platform on which you can achieve more growth compared to offline. Presently he earns 60 lacs a month online in the health & personal care category and is now targeting to achieve ~1cr.
Flipkart has created a democratised ecosystem, where small businesses are in the same league as established players by providing them with the support and tools necessary for their success. Small enterprises today have access to state-of-the-art logistics, finance and banking options along with operations management solutions.
