The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Crime
  • Entertainment & Lifestyle
  • Featured
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • Nagpur City
  • Politics
  • Business
  • Nagpur Education
  • Entertainment
  • Nagpur Sports
  • Health
  • Vidarbha
  • Crime
  • Obituary
Featured

#findthenewyou: Tecno’s digital drive creatively connects people, supports government combat COVID-19

by TLN Team April 24, 2020April 24, 2020
written by TLN Team April 24, 2020April 24, 2020
#findthenewyou: Tecno’s digital drive creatively connects people, supports government combat COVID-19

As part of its stakeholder wellness strategy, TECNO, the global premium smartphone brand, through its #FINDTHENEWYOU campaign, creatively connects, engages, entertains, and motivates its customers, employees and channel partners amid the nationwide lockdown imposed by the government to fight COVID-19 pandemic.

The activities that have been rolled out as part of the campaign – Hack-sploring, #FindTheNewYou contest and TECNO RAKSHAKS –https://www.tecno-mobile.in/tecnorakshaks/ enable people to creatively utilize their time and break the monotony of work from home. At the same time, it allows them to find a collective purpose to help assist the government to combat the pandemic.

Commenting on these initiatives, Mr. Arijeet Talapatra, CEO, TRANSSION INDIA said, “This pandemic has deprived us of our regular normal routine; however, it is important for us to abide by Government rules, and keep ourselves engaged in different ways. People are staying at home, trying to cope with this unprecedented situation.

With the digital initiatives like #FindTheNewYou challenge, we have tried to encourage and motivate people and our employees with an engaging option that will help them find their ‘New You’ by being creative and also breaking the monotony. At the same time, we, as responsible citizens of India, want to help the government in its fight against the pandemic. Hence, the idea behind launching the TECNO RAKSHAKS game with a slogan ‘Kheloge Tum, Jeetega India’ is to keep our consumers engaged, at the same time they will get a chance to contribute to the PM Cares fund in the fight against COVID-19.As a responsible brand, our priority and focus is to use our competence and know-how to find ways and means to support our people, users and the government.”

Through ‘Hack-sploring’ TECNO has reached out to its stakeholders with a creative photography hack and contest which teach and inspire them to creatively use their everyday environment and properties to take the perfect photograph, thereby finding the professional photographer in them. The creative, educational video campaign has already received a strong social response by reaching 108 million users across its entire network, garnering more than 50 million views and upwards of 650 participants from a 3-week campaign.

‘TECNO RAKSHAKS’ is a WAP-based game that lets people play and also raise funds for the Prime Minister’s war chest put together to fight COVID-19. But rather than the players paying for it, for every ten points that they will score, TECNO, on their behalf, will contribute Re1 towards the PM Cares Fund.

Consumers will not have to download third-party applications to access the game, it can be played on any browser. Participants need to login using their Facebook profile or play as a guest. To score in the game, players need to swipe and kill the deadly coronavirus. There is no limit on the number of times the game can be played.

TECNO has also initiated multiple partnerships to provide meals to people of the low-income communities affected by the outbreak of coronavirus. Through its alliance with Zomato Feeding  India and 100+ channel partners, TECNO is distributing ration kits to support more than 60,000 people across India.

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
CAIT to launch a national e-commerce marketplace soon
next post
COVID-19:Five more found positive in Nagpur, tally reaches 105

You may also like

Witness Two Sides of Love with MTV Splitsvilla...

March 2, 2021

Uber’s business shows signs of recovery in city...

March 2, 2021

TalentSprint significantly expands Women Engineers program with support...

March 1, 2021

ORRA launches exciting new collection targeting millennials

February 25, 2021

TECNO kick starts 2021 with its brand-connect initiative...

February 25, 2021

‘If you inculcate healthy food habits in your...

February 24, 2021

Sony launches newest addition to G Master™ Full-Frame...

February 24, 2021

Ladakh’s Sonam Wangchuk makes mobile powered solar tent...

February 23, 2021

MG Hector 2021 gets an all-new 8 Speed...

February 15, 2021

Sixth Royal Premier Cricket League RPCL-6 to begin...

February 12, 2021

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.



Trending News

  • In10 Media Network’s New Hindi General Entertainment Channel ‘Ishara – Zindagi Ka Nazara’

    March 1, 2021
  • Sony launches digital voice recorder PCM-A10 for supreme sound, superior recording

    March 1, 2021
  • NSE triples its investment to INR 900 crores in technology infrastructure over last 3-4 years

    February 27, 2021
  • UltraTech’s Awarpur unit donates computers in Zilla Parishad schools

    February 27, 2021
  • Govt extends existing COVID-19 guidelines till Mar 31

    February 26, 2021

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

April 2020
M T W T F S S
« Mar   May »
 12345
6789101112
13141516171819
20212223242526
27282930  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Crime
  • Entertainment & Lifestyle
  • Featured
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.