Flipkart strengthens partnership with Safari Industries, launches ‘Magnum’ for value-seeking consumers

Flipkart, India’s homegrown marketplace has partnered with Safari Industries to launch Magnum, the affordable range of luggage on the platform. With an increasing number of shoppers today seeking a convenient shopping experience with a focus on affordability and value, especially when it comes to travel essentials, the collaboration between the two brands offers consumers a wide selection of products to choose from. This partnership assumes significance, as India prepares for the upcoming festive season and Flipkart prepares for its annual Big Billion Days, focusing on bringing the best brands to Indian consumers.

Through this partnership, Magnum will be able to get wider market access and make their products across categories, available in newer geographies and pin codes. This includes hard luggage made of 100% polycarbonate and soft luggage made of strong, durable fabric, backed by the reliable Safari warranty.

Made for the value consumer looking for a wholesome product-price package, Magnum carries with it the promise of durability and style, bringing reliable luggage to the stylish traveler. The brand has grown at an impressive CAGR of 40% over the last three year period with a footprint of over 2200 stores Pan India and is now turning a new leaf with an online exclusive partnership with Flipkart, focused on bringing scale and geographical reach.

Commenting on Magnum’s partnership with Flipkart, Sudhir Jatia, Chairman and Managing Director, Safari Industries India Ltd., said, “Our luggage brand Magnum caters to consumers who seek durable and stylish products at entry-level price points. Beginning March this year, we saw a change as essential traveling took precedence over leisure. This has led to a surge in demand for value luggage options as many people moved back to their home cities with all their belongings. To cater to this changing scenario and make our products accessible to consumers across India, we have partnered with Flipkart. Through our strategic partnership, we have co-created two new products – Acme and Storm, that will address a myriad of consumer needs. We are confident that this collaboration will help us explore newer markets and reach a new set of consumers”.

Speaking about the launch, Nishit Garg, Vice President – Flipkart Fashion said, “This collaboration brings together Flipkart’s extensive reach and Magnum’s value product offering, thereby enabling us to serve a larger number of value-conscious consumers, across the country. United by a common goal of providing customers with a promise of durability while continuing to stay stylish, this partnership is a testament to our vision to bring the best-in-class offering to millions of Indian consumers.”