The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Crime
  • Entertainment & Lifestyle
  • Featured
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • Nagpur City
  • Politics
  • Business
  • Nagpur Education
  • Entertainment
  • Nagpur Sports
  • Health
  • Vidarbha
  • Crime
  • Obituary
Featured

Flipkart strengthens its vernacular language offerings; App now also available in Marathi

by TLN Team January 8, 2021January 8, 2021
written by TLN Team January 8, 2021January 8, 2021
Flipkart strengthens its vernacular language offerings; App now also available in Marathi

Flipkart, India’s homegrown e-commerce marketplace, has further strengthened its vernacular language offerings with the introduction of Marathi, the third most widely spoken language in India. With this, the Flipkart app is now accessible in six major languages including English, Hindi, Marathi, Tamil, Telugu and Kannada, further strengthening its commitment to making online commerce more inclusive and accessible for Indian consumers.

The addition of Marathi is especially significant as it is the third most widely spoken language in India, according to the 2011 Census. Flipkart has utilised a mix of translation and transliteration of over 5.4 million words to offer a personal and colloquial e-commerce experience for millions of Flipkart users. Built on Flipkart’s ‘Localisation and Translation Platform’, customers can now enjoy an easy end-to-end e-commerce experience in Marathi.

The expansion of the platform’s vernacular capabilities is in line with Flipkart’s continuing innovations to address the pain points of Indian consumers who are transitioning to e-commerce, reducing the access barriers to e-commerce for millions of native language speakers. According to industry reports, Indian-language internet users are expected to account for nearly 75% of India’s internet user base by the end of 2021, and over 50% of all Flipkart users come from Tier 2 and Tier 3 cities necessitating the need for an expanded vernacular offering.

Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said, “As part of our continuing efforts to innovate and bring e-commerce closer to customers in Bharat, we have significantly expanded our vernacular language universe over the past two years. The addition of Marathi on the platform as one of the six language offerings reflects our commitment towards making e-commerce more inclusive and will play a crucial role in removing language barriers. These developments are a part of our continued efforts towards further expanding the vernacular language universe on Flipkart, thereby making e-commerce more accessible and convenient for millions of consumers across the country and will be key to democratising e-commerce in India.”

In its efforts to bring the next 200 million consumers online, Flipkart has launched numerous initiatives under its three pillars of video, voice and vernacular. Since 2019, 95% of users who opted to interact with the platform in a regional language have continued to use it, serving as a testament to the acceptability of regional languages on the digital platform.

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Bajaj Auto Ltd. becomes the World’s Most Valuable Two-Wheeler Company!
next post
Soharya Bhad received cheque of Rs  51000 from  Vijay Wadettiwar

You may also like

Sony Entertainment Television announces digital auditions for Super...

January 25, 2021

Comatose Wardha Villager with serious head injuries recovers...

January 25, 2021

Nation to observe Netaji’s birth anniversary as ‘Parakram...

January 23, 2021

&TV artists talk about their lovely daughters this...

January 22, 2021

Get a glimpse into what goes on at...

January 22, 2021

The showman Subhash Ghai welcomed on the stage...

January 21, 2021

Film theatre industry to stay despite OTT and...

January 20, 2021

Veteran actor Prem Chopra reminisces about his life...

January 20, 2021

Axis Bank launches ‘Aura’- a credit card exclusively...

January 20, 2021

Sports Betting Tips – Your Beginner’s Guide

January 19, 2021

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Trending News

  • Do not eat undercooked meat, says FSSAI as it issues guidlines amid bird flu scare

    January 24, 2021
  • Now get 10 % discount on ticket booking if berth available after chart preparation

    January 22, 2021
  • State govt forms committee to assess human-leopard conflict

    January 22, 2021
  • 5 people dead in massive fire at serum institute, Pune

    January 21, 2021
  • This Pune’s ‘Bullet Thali’ challenge is grabbing attention of foodies and motobike lovers

    January 21, 2021

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

January 2021
M T W T F S S
« Dec    
 123
45678910
11121314151617
18192021222324
25262728293031

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Crime
  • Entertainment & Lifestyle
  • Featured
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.