Flipkart introduces SmartPack plan which makes smartphone purchases more affordable for millions of Indians

Flipkart, India’s homegrown e-commerce marketplace has introduced a unique ‘Flipkart SmartPack’ offering that will enable millions of Indians to purchase new smartphones in an affordable manner. By paying for a 12 or 18-month SmartPack subscription, starting January 17, 2021, consumers can purchase a brand new smartphone on the Flipkart app with a 100% money-back. The SmartPack plan will offer customers access to their favourite OTT platforms, healthcare and Food & Beverage and various other services. This offering is the latest in Flipkart’s continued efforts to ensure that every Indian owns a smartphone of their choice. The SmartPack plan is available on all top smartphone models in the Rs 6,000-17,000 price range.

This launch comes at a time when customers across the country are seeking economical smartphone upgrades that help them access important services from education to healthcare and entertainment. It marks an important development for the category, which has been witnessing strong demand in the affordable to mid-premium segment in a post-pandemic world, from both metros and tier 3+ regions alike.

Speaking about the launch of Flipkart SmartPack, Aditya Soni – Senior Director, Mobiles, Flipkart, said, “Today, the smartphone has become one of the most important gadgets to us. Our lives have changed so much this past year and the smartphone has become the go-to resource for a host of growing requirements from entertainment to healthcare services. In line with our consistent effort to solve every consumer need, we are delighted to partner with leading brands and service providers for the launch of Flipkart SmartPack. This is yet another step in our commitment to expand our portfolio of value-added services for consumers by bundling new smartphones with some of the most popular premium services, and making them available at affordable prices. We believe this launch will add a new positive perspective to smartphone ownership.”

Customers can choose from a range of SmartPacks which include in-app services from Disney+Hotstar VIP, SonyLiv Premium, Zee5 Premium, Voot Select, Zomato Pro, Cult.fit Live and Practo Plus, among others. They can avail the SmartPack of their choice on most smartphone models across popular brands like realme, POCO, Samsung, Redmi, Motorola, Infinix, OPPO, vivo and more.

Here are 4 easy steps to avail Flipkart SmartPack:

1. Choose your favorite smartphone on Flipkart
2. Pick a Flipkart SmartPack of your choice for a duration of either 12 or 18 months
3. Pay for the smartphone upfront and pay for your SmartPack every month.
4. Return the smartphone after 12/18months and get money back for your smartphone credited to your bank account (as per terms and conditions)