Amway India, one of the countryâ€™s leading FMCG direct selling companies, has through Emmanuel Global Consultancies, partnered with Olympian Saikhom Mirabai Chanu as the brand ambassador for Amway and its Nutrilite range of products. ChanuÂ will spearhead the companyâ€™s campaigns focused on its foundation range such as Nutrilite Daily, Omega and All Plant Protein amongst others, across platforms. The association with the Olympic medalist is in line with Amwayâ€™s focus on consolidating its health and nutrition category, especially targeting women and youth in the country.Â
Commenting on the association,Â Anshu Budhraja, CEO, Amway IndiaÂ said, â€œAmwayÂ andÂ NutriliteÂ symbolize best of entrepreneurship, opportunity, women empowerment, nutrition and wellness globally.Â Our association withÂ MirabaiÂ ChanuÂ isÂ a natural choice. She exemplifiesÂ our values of hope, commitment, self-empowerment, healthy living; and her commitment to fitness is unparalleled. This makes her the perfect partner to further amplify our ethos of helping people live better, healthier lives.â€Â
â€œOur association with ChanuÂ is also a tribute to our incredible women leaders who have been leading from the front and re-imagining the future, for themselves, for their families and ultimately for the society-at-large. Comprising over 60% direct sellers, womenÂ and youthÂ are at the heart of this incredible organization and are the enablers in helping us drive the commitment towards entrepreneurship to empower theÂ women and ourÂ women,â€ he added.Â Â
Speaking about her association,Â SaikhomÂ MirabaiÂ ChanuÂ said, â€œNutriliteÂ is an iconic brand, recognized globally for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to improve my fitness and thereby, my game. Hence, proper nutrition through a balanced diet is extremely important for me. I am excited to join hands with Nutrilite â€“which isÂ the worldâ€™s no 1 vitamins and dietary supplements brand,Â committed to making people lives healthier.â€Â
Talking about the newly onboarded brand ambassador Mirabai Chanu, Ajay Khanna, Chief Marketing Officer, Amway India, said, â€œAs the nation prepares to build their health and strengthen their immunity, we are delighted to welcome Mirabai Chanu to the Nutrilite family. Her unmatched dedication to fitness and youth appeal resonates well with Nutriliteâ€™s world-class image offering the best of nature and the best of science for optimal health. With Ms. Chanu as our brand ambassador, we are confident of further strengthening our connect with young consumers across the country.â€
A global leader in the nutrition segment, Amway continues to solidify its leadership in the health and immunity domain through consistent product innovation and the unique seed-to-supplement process. Nutrilite, the flagship brand of Amway, enjoys a successful legacy of over 80 years of pioneering and perfecting the plant-based approach to supplementation.
The company recently launched Chyawanprash by Nutrilite and Nutrilite Vitamin C Cherry Plus, a targeted supplement in the food for special dietary usage (FSDU) segment, further strengthening the nutrition portfolio. With evolving consumer trends, the nutrition category has registered immense growth with Nutrilite contributing over 61% to the companyâ€™s business revenue. The category is poised for tremendous growth with an increase in contribution to over 65% (CAGR of 10%) by 2024, which includes a significant contribution from the Nutrilite Traditional Herbal segment.