Mahindra launches the New BSIV Construction Equipment Range AT PROVINCIAL AUTOMOBILE

Mahindra & Mahindra Ltd., today introduced its BSIV compliant construction equipment with the launch of the new BSIV compliant Motor Grader – Mahindra RoadMaster G9075 & G9595 & Backhoe Loader – Mahindra EarthMaster SX, VX under the aegis of its Construction Equipment business at Provincial Automobile. Following dignities were present at the launched event:

Chief Guest-Vidydhar Sardeshmukh, Superintendent Engineer, Public work circle, Nagpur and Guest of honour Vyankata Jakkinapalli, National Head, Mahindra Construction Equipment, Hemant Hirani, Dy GM West, Mahindra Construction Equipment, Gurmeet Singh Suri, CEO Provincial Automobile, Ltd, Y.K.Nerkar ,G.M.Provincial Automobile. Mahindra Team and Reputed customers.

Speaking on the occasion,  Vyankata Jakkinapalli, National Head, Mahindra Construction Equipment., said, â€œKeeping with our brand purpose for the Construction Equipment business, to guarantee prosperity for our customers, we are now introducing our BSIV range of Mahindra EarthMaster Backhoe Loaders. We are a challenger brand and our aim is to provide our customers with best-in-class solutions which provide high reliability and low owning and operating costs, thereby improving their productivity and profitability.”

Vyankata further added, “With the advent of new emission norms for the Construction Equipment industry, today we are pleased to launch our BSIV compliant range of the Mahindra RoadMaster Motor Graders as well. These tough and reliable products have been designed and developed in India after an in-depth understanding of the needs of the consumers, which is the hallmark of Mahindra’s product development process.”

The entire MCE BSIV range will have a robust iMAXX telematics solution providing customers with diagnostic, prognostic, and predictive fleet management along with many other categories leading features.

True to the company’s belief of providing disruptive services, we are reaffirming our assurance of superior performance, higher uptime and lower operating and owning costs, thereby higher profits. Mahindra Construction Equipment (MCE) is a truly Indian Construction Equipment OEM that designs and manufactures machines customized to the needs of Indian customers since 2011.

MCE is committed to providing a disruptive customer value proposition of assured higher profits and has a winning range of Backhoe Loaders, EarthMaster and Motor Graders, RoadMaster (17% market share).