TECNO, the global premium smartphone brand, once again re-affirms its ‘segment-first’ reputation by announcing the launch of yet another blockbuster smartphone from its popular camera-centric CAMON series, the CAMON 18. The smartphone heralds the transition to higher camera pixels, Super Night powered by TAIVOS™ technology, Eye Autofocus and Professional Video shooting experience. Going with the popular trend of short form media consumption habits of India’s Gen-z audience, CAMON 18 offers unique video capabilities of Film mode in eight themes.
TECNO once again is stepping-up the overall smartphone camera experience targeted specifically fast-paced digital natives who are looking for top of the line specs at affordable pricing. The TECNO CAMON 18 becomes the first and only smartphone in the sub-15K segment to offer such disruptive videography and photography camera capabilities with the combination of the first-ever 48MP AI front camera and a 48MP AI Triple rear Camera. CAMON 18 flaunts a 6.8 FHD+ Dot-in display and houses the ‘dazzling–fast’ Mediatek Helio G85 processor along with 7GB RAM Virtual Memory extension that makes it the perfect device for binging content.
Cameras and mobile technology have always been symbiotic and have heavily influenced the development of modern smartphones. TECNO’s proprietary mobile imaging technology TAIVOS™ has enabled users to analyze and recombine photos on a pixel level, bringing out the best photos for our users. With the all-new CAMON 18 smartphone, this technology has been extended to video as well. Hardware is only half the battle. TAIVOS lab has worked incessantly to improve camera software to bring the best user experience to our customers.
Commenting on the launch, Arijeet Talapatra, CEO of TRANSSION India, said, “We always seek for disruptive products and technologies that inspire our consumers to unlock the world of possibilities. Fitting well with the fast paced lifestyle of our Gen-z audiences, as well as the explosion of various forms of digital content creation and consumption over the past year; the trend of short form videos has continued to gain substantial popularity. The all-new CAMON 18 has been designed keeping in mind the need of the hour requirements of our new-age consumers and offers pro-grade camera capabilities with the combination of a big screen and a powerful processor that gives a seamless smartphone experience. Brand TECNO is already strong in the sub-10K segment by being consistently among the Top 5 smartphones in the last two quarters, and with the latest CAMON series smartphones the brand continues to increase its focus in the 10K and above segments as well.”
