While shopping online, many of us have read reviews. These reviews help people form opinions about any product. However, it is now known that a whole mechanism operates behind these reviews as well. That is, not everything is as it appears in the world of online shopping.
Amazon, an online retailer, has filed a lawsuit in a US court on July 19 against more than 10,000 Facebook group administrators for using the fake review business model.
According to Amazon, through these Facebook groups, fake reviews of the products on its online shopping platform were written, so that the buyers of the goods felt that the product is very good and there is no flaw in it.
In order to manipulate customers’ opinions, these people who write fake reviews have in the past praised a variety of products sold by various companies on Amazon, including cell phones, cameras, earpods, laptops, tripods, and other items.
The cost of each Fake Review used to be 10 dollars i.e. about 800 rupees. Amazon has also informed the US court that on an average more than 40 thousand people used to join Facebook Groups doing Fake Reviews.
Like Fake News, how big is this business model of Fake Reviews, you can understand it from the fact that at this time these Fake Reviews directly affect online shopping worth 152 Billion Dollars i.e. about 12 lakh crores in the world.
Apart from this, according to a report, out of the reviews written on different products on every online shopping website or hotel website, four to five percent of the reviews are fake.
