Sony India today announced the new BRAVIA XR MASTER Series A95K OLED powered by the Cognitive Processor XR with new OLED panel. This award-winning OLED TV introduces new and improved technology that help deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. The ingenious Cognitive Processor XR thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us. In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also includes new features that customise and enhance at-home entertainment.
Price and Availability:
| Model | Best Buy (in Rs.) | Availability Date |
| XR-65A95K | 369,990/- | 08th August 2022 onwards |
This will be available across all Sony Centers, major electronic stores and e-commerce portals in India.