The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Featured

Harpic renews its focus on ‘Sanitation for All’ with Harpic Mission Swachhta aur Paani

by TLN Team November 25, 2022November 25, 2022
written by TLN Team November 25, 2022November 25, 2022
Harpic renews its focus on ‘Sanitation for All’ with Harpic Mission Swachhta aur Paani

Harpic under its flagship initiative ‘Mission Swachhta aur Paani’ started the week with an 8-hour long telethon on World Toilet Day showcasing its commitment towards safer toilets for all and the need for abehavioural shift towards clean and hygienic toilets. After threesuccessful years of Harpic’s biggest long-term campaign, the initiative is pivoting towards a resurgence in the sector of health, hygiene, and sanitation by making the cause bigger and more inclusive with Harpic Mission Swacchta aur Paani – ‘MilkarLe Ye Zimmedari’.

‘Mission Swachhta aur Paani’, a Sanitation for All campaign is a movement that upholds the cause of inclusive sanitation where everyone has access to clean toilets. It advocates equality for all genders, abilities, castes and classes and strongly believes that clean toilets are a shared responsibility. This is a pledge to keep India Samagra Swachh, to protect communities from diseases, fight for sustainable sanitation and access to safe toilets. The campaign also declared a call to citizens from across the country to share their thoughts on what could be a 5-point behavioral change mandate for the nation.

Ravi Bhatnagar, Director – External Affairs and Partnerships, Reckitt – South Asia said, “Since its inception, Harpic and News18’s Mission Swachhta aur Paani has been working on inclusive sanitation in India, and the importance of water for hygiene and sanitation. We get a lot of strength from our partners across to bring about a change on-ground. Through our various interventions, we aim to reach over 20 million Indians with information and tools that can help drive behaviour change and generate awareness on the importance of proper sanitation in one’s overall health for a healthier India. We’re sure that in times to come, behaviour is going to change, in the most difficult terrains also. Through this initiative, today we are taking forward the main theme of World Toilet Day 2022, that is, making the invisible, visible.”

Campaign Ambassador Akshay Kumar presented to Union Minister Gajendra Singh Shekhawat a “five-point mandate” to drive the flagship initiative aimed at behavioural change in India for better sanitation. These include: Access to clean toilets; safe and clean toilets as collective responsibility; dignity and respect for everyone in sanitation facilities; recognizing sanitation as new health; leaving no one behind.

Akshay also highlighted role of children in this Mission. “Toilet etiquette classes should be mandatory in schools across the nation. Students should learn about topics like sanitation, hygiene and water conversation,” Akshay Kumar added.

The World Toilet Day special telethon witnessed participation from prominent public figures including spiritual leaders Sadhguru and Swami Chidanand Saraswati; actors Parineeti Chopra, Nawazuddin Siddiqui, Riteish Deshmukh and Sulabh International Founder Dr. Bindeshwar Pathak. The conversations were stirred towards promoting sanitation and clean water for all, including clean toilets which are accessible to everyone, gender inclusivity and how the toilet does not discriminate between genders.

Saurabh Jain, Regional Marketing Director, South Asia – Hygiene, Reckitt, commented, “As a global leader in the toilet care category, Harpic reaches over 100mn households across India. Being a part of important global conversations on sanitation and driving impact on-ground is not an obligation, rather a privilege for us. We believe there is a need for everyone to do their bit in maintaining clean and hygienic toilets. Harpic is consistently working towards providing access to safe toilets by making quality hygiene and wellness products accessible to everyone. Driving sustained behaviour change is imperative to drive impact and thus, with Harpic News18 Mission Swachhta aur Paani our efforts and interventions are aligned with the philosophy of leaving no one behind. We hope to continue creating a difference at grass root levels with each passing year and also urge citizens to understand their individual responsibility and join us in this mission to create a healthier nation – Milkar Lein Ye Zimmedari.”

Answering Prime Minister Narendra Modi’s clarion call for water conservation, Harpic Mission Paani was launched nationally in August 2019 with a commitment to generatecollective consciousness, action, and behaviour change for protecting and conserving water resources. Since then, Mission Paani has enabled communication on habitual changes not just around water conservation but also sanitation and hygiene which are an integral part of the campaign. Harpic Mission Swacchtaaur Paani also announced its partnership with Sesame Workshop India as part of the campaign which will focus on educating children about the importance of sanitation and hygiene, promote them to practice it as well as spread the word to everyone else around them.

With water being at the epicenter of sanitation and maintaining toilet hygiene, it is imperative to bring about a change in societal behaviour to build a healthy nation. Harpic rejuvenates the cause by consistently working to improve water and hygiene facilitiesthroughout India with specialised programs that address the issue with Mission Swachhta aur Paani.

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
MSME-DFO & VIALEW conducted Awareness Program on MSME-Sustainable ZED (Zero Defect Zero Effect) Certification
next post
“Run for Eye”& Prevent Blindness due to Diabetes – All Retina Specialists in India

You may also like

JAGUAR TCS RACING READY FOR INAUGURAL GREENKO HYDERABAD E-PRIX AS FORMULA E...

February 8, 2023

GAME launches its programme for enabling access to formal finance for women...

February 8, 2023

Two Peafowl and one Hog Deer brought to...

February 8, 2023

&TV’s Doosri Maa completes 100 episodes!

February 7, 2023

Flipkart’s service arm, Jeeves, strengthens its partnership with Samsung 

February 7, 2023

Give the gift of love and health with...

February 6, 2023

Slots at Pinup casino

February 6, 2023

Tata Motors announces a Mega National Exchange Carnival...

February 4, 2023

IHCL SIGNS A GINGER HOTEL, IT’S SECOND IN...

February 3, 2023

PFA MX Player introduces India’s first MMA reality show-...

February 2, 2023

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.

Trending News

  • ZOOM video to lay off 1,300 employees

    February 8, 2023
  • 7-year-old protects little brother trapped in debris in Turkey, picture goes viral

    February 8, 2023
  • Nimrit Kaur gets evicted from BIG BOSS

    February 6, 2023
  • Another earthquake of 6.0 magnitude jolts Turkey

    February 6, 2023
  • Parvez Musharraf passes away

    February 5, 2023

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

November 2022
M T W T F S S
« Oct   Dec »
 123456
78910111213
14151617181920
21222324252627
282930  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us

© 2020 - The Live Nagpur . All Rights Reserved.