RSS volunteers have initiated personal contact with families who have not been in touch with the Sangh for the past three years. The Sangh has emphasized the concept of family branches, and the inaugural Family Shakha was organized at Ramnagar in Nagpur.
Five years ago, communication efforts were initiated by contacting households through the Kutumb Prabodhan activity. The families selected for this campaign were indeed members of the Sangh. However, volunteers also extended outreach to families beyond the Sangh Parivar through a fundraising campaign launched in January 2021 for the Ram temple in Ayodhya. Additionally, the team reached out to households across the country for the distribution of Akshatas (invitations) for the Pranapratistha ceremony of Shri Ram held in Ayodhya on January 22.
According to RSS sources, the Sangh Kuntumb Shakha and Kutum Prabodhan programs will be conducted nationally and will continue for an extended period to foster Indian life values, rites, and traditions.