Flipkart, India’s homegrown e-commerce marketplace, hosted the second edition of its highly anticipated #GlamUpFest2024 on June 14, 2024, at the Jio World Convention Centre in Mumbai. The Glam Up Fest, one of India’s largest beauty event gatherings, featured over 3,500 Beauty and Lifestyle influencers and participation from more than 70 top brands across consumer categories. The Glam Up Fest provided an unparalleled and immersive platform for lifestyle influencers, who brought the experience of a diverse range of beauty and lifestyle products to life for their followers through social media, showcasing interactive features.
Celebrity influencers like Avneet Kaur introduced Virtual Try On Looks, Siddhant Chaturvedi launched Reebok Fragrances, Taha Shah launched Wild Stone Perfumes and Adah Sharma unveiled the ‘Secret Temptation Fragrance.’ Bringing excitement to the event, the cast of the movie, Ishq Vishq – Rohit Saraf, Pashmina Roshan, Jibraan Khan, and Naila Grewal – came together for a special appearance. Sana Khan, Daizy Aizy, Kritika Dagar, Piyush Sahu, and Vaibhav Arora engaged in on-ground activities and immersive experiences such as Makeover Booths, Nail Bars, Virtual Try On, Flipkart Iris, Interactive booths and more.
The on ground gathering witnessed participation from Flipkart Leadership, including Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, Hemant Badri, Head of Supply Chain and SVP, Customer Experience and Re-Commerce and Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart who shared their insights on the Technology Innovations, Beauty and Personal Care Industry.
Ahead of the Glam Up Fest 2024, Manjari Singhal, Head of Business, FMCG and General Merchandise, Flipkart, said, “Flipkart elevated the beauty shopping experience for its customers with the second edition of Glam Up Fest – our largest beauty extravaganza. This grand event united over 3,500 Influencers with a cumulative reach of over 400 million customers, delivering a billion impressions and featuring over 70 popular brands. It enabled customers to explore the latest trends, discover new brands, and engage in exclusive interactive activities, followed by an on-app Glam Up Sale. At Flipkart, customer growth and satisfaction are at the core of our mission, and offering a wide range of products to meet varying customer demands exemplifies our unwavering commitment to these values. Glam Up 2024 was an iconic celebration of beauty, fashion, and technology. We are determined to revolutionize how Indian shoppers perceive and interact with products online, unlocking unparalleled value and delivering a seamless shopping experience across the country.”