Lady Entrepreneurs’ Wing of Vidarbha Industries Association (VIALEW) organized the Session on “Mastering the Sales Funnel” on 18th June 2025 at VIA Auditorium, Nagpur.
Sales funnel is a tool in Sales Management which helps an entrepreneur methodically reach out to their respective target market in business. The enterprising members of VIA LEW got together today to discuss on the topic “Mastering a sales funnel in business.”
Sanjay Singh, Founder of The School of Sales, Nagpur was the lead faculty for this program. The key deliverables of the session postulated steps like listing all possible customer silos, selecting silos to work upon, developing the sales funnel for each silo, curating the tool kit for each silo, framing metrics to measure the performance of each silo and growing further only on silos relevant to the business.
He said in today’s age, automation of the Sales Funnel by making use of AI tools, Automation tools, CRM tools and Collaboration tools formed an interesting part of the overall discussion. Members of VIA LEW could appreciate the importance of “Aim and Shoot” Vs “Spray and Pray” policy in business. It is always desirable to aim on relevant customer silos and thereafter build the sales funnel for the same rather than spreading funds thin by trying all possible customer silos and becoming successful in none of them.
Earlier, Rashmi Kulkarni, Chairperson VIALEW in her opening remarks said that sales funnel strategies are crucial for entrepreneurs as they provide a structured approach to convert potential customers into paying clients, streamline the sales process, and improve overall business performance.
Manisha Bawankar, Project Director & Past Chairperson – LEW welcomed guest speaker and Sonali Chitre LEW Member introduced guest speaker. Yogita Deshmukh, Secretary – LEW proposed a formal vote of thanks.
Prominently present were VIALEW Advisory Member – Sarita Pawar Immd Past Chairperson – Poonam Lala, Past Chairpersons – Vandana Sharma, Reeta Lanjewar, EC Member – Poonam Gupta along with LEW members, lady Entrepreneurs attended the program also attended by MSMEs, Entrepreneurs and the members of the Wing.
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