Shell launches lubricants B2b services portfolio to transform

Shell Lubricants, the global market leader in finished lubricants has launched a consolidated portfolio of its next-generation services for B2B sectors. The portfolio gives customers a comprehensive set of technologically advanced solutions to optimise performance across industry-wide value chains. With the NextGen B2B Services Portfolio, Shell continues upon its mission of creating industry-relevant, high-performance products for OEMs.

Created using Shell’s winning combination of advanced technology and rich industry expertise, Shell’s B2B services facilitate predictive maintenance and optimising cost efficacy to maximize savings. The newly launched portfolio consolidates Shell’s lineup of solutions, including LubeAnalyst, LubeAdvisor, LubeChat, LubeCoach, MachineMax, LubeMaster, LubeMatch, Lube Management Programme and LubeExpert.

Mansi Tripathy, Country Head, Shell Lubricants India said, “The Lubricants industry plays a key role in unlocking efficiency in the B2B industrial space, especially in infra sectors like construction and mining. By bringing together our B2B services under one portfolio, we are enhancing the agility with which customers address operational efficiency challenges and achieve business goals. These services will assist our partners to augment their competitive advantage, now and in the future.”

The portfolio brings together three vital roles: Monitoring and Productivity; Maintenance Support; and real-time, automation-enabled Digital services, underscoring Shell’s role as a trusted industry partner in India’s transition to Industry 4.0.

The launch event witnessed the participation of eminent industry players and focused on the value chain challenges of construction, mining, power, auto ancillary, manufacturing and fleet industries.  Praveen Nagpal, Chief Technology Officer, Shell Lubricants India said, “Supporting our partners and customers in addressing critical operational and business issues have been one of our most important endeavors. Companies today are increasingly becoming aware of the criticality of predictive maintenance for long-term cost benefits. However, there was a lack of a one-stop destination which could fulfill all their requirements and ease maintenance processes for them. With the launch of our B2B services, we are providing innovative solutions which will equip our customers to make faster, better-informed decisions and drive efficient macro-operations.”

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