The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur


  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Featured

Big Billion Days 2021 brings unprecedented opportunities for MSMEs and Kiranas and delivers unmatched value to customers

by TLN Team October 4, 2021October 4, 2021
written by TLN Team October 4, 2021October 4, 2021
Big Billion Days 2021 brings unprecedented opportunities for MSMEs and Kiranas and delivers unmatched value to customers
  • Upbeat consumer sentiment and robust seller participation give positive indications of sustained consumption in the year ahead
  • Opportunities for new sellers from 124 new cities/towns, including Hingna, Baghpat, Attingal, Sambhal and Dewa, among others
  •  More than 100,000 Kiranas are part of this festive event as last-mile delivery partners
  • Cities such as Patna, Lucknow and Vizag led the customer demand alongside top metros with nearly half of all orders coming from tier-3 and beyond cities, in a continuation of last year’s trend with smaller towns leading the adoption of e-commerce
  • Categories like mobiles, electronics, large appliances, lifestyle, BGM and home witness the highest demand

The 8th edition of The Big Billion Days, Flipkart’s annual flagship event, started on a positive note, with early trends reflecting upbeat consumer sentiment in the country and the growth that Flipkart has enabled for MSMEs and sellers.

Early Access for Flipkart Plus customers saw a 40% growth as compared to last year. Interestingly, ~45% of customer demand has been from tier 3 cities and beyond signalling a strong preference for high-value goods/ items. The anticipation for this festival was evident as more than 2 million customers pre-booked close to 5 million products just prior to Early Access by paying just Re.1.

Keeping with the Indian festive spirit, Flipkart has designed and disbursed & BBD Shagun (a special reward) for its customers this year. More than Rs. 2 crores have been redeemed by over 250,000 customers under this offering in the first 12 hours of Early Access. The curated offerings of “BBD Specials” continued to be a customer favourite, with over 100,000 customers placing orders for these products in the first 12 hours of Early Access.

Nandita Sinha, Vice President – Customer and Growth, Flipkart, said, “This year, TBBD has started off seeing upbeat participation by customers and sellers. E-commerce is clearly gaining increasing acceptance among the masses, and it is evident that user-friendly technical and financial constructs are helping to drive its adoption. We will continue, in the years ahead, to do what we do best – offer products that deliver the best value, and introduce features and solutions that make our platform more accessible and affordable for customers. We will expand and strengthen our ecosystem of sellers and MSMEs, enabling better income and livelihoods for millions and expand our reach across the country. We look forward to a year of prosperity and well-being for all.”

One in five customers has chosen to exchange their smartphone for a new one, with 82.60% of customers choosing to pay for their next smartphone using prepaid payment options. Apple 12 and Apple 12 Mini are currently the favourite smartphone models, accounting for most of the two-lakh Apple iPhone 12 devices sold far. The pent-up demand for large appliances and electronics is evident from the fact that TVs are the largest-selling category in home appliances, with laptops recording top numbers in electronics. There was significant demand, too, for wireless earphones. Sales of sports shoes, outdoor wear, and men’s clothing are spiking in the fashion category – an indicator of people’s readiness to step out and indulge in outdoor activities after a year of restrictions.

Financial constructs such as Flipkart Pay Later, no-cost EMI, the Flipkart Axis Bank co-branded credit card, and others, are enabling customers to avail easy credit to make high-value purchases. Flipkart is witnessing impressive growth in the adoption of its affordable payment constructs in this edition of TBBD. The “Flipkart Pay Later” facility accounts for the second-highest share, after credit cards, in pre-paid orders. Grocery, lifestyle and home are some of the top categories where customers are using this offering the most. “Flipkart Pay Later” currently exceeds even UPI payments, and the recently launched “Flipkart Pay Later EMI” continues to see excellent customer adoption, with a 10x jump in the number of daily transacting customers since the sale started, compared to a non-sale period.

There are 124 new cities/towns from where sellers transacted in the first 24 hours; these included Hingna (Maharashtra), Baghpat (Uttar Pradesh), Attingal (Kerala), Sambhal (Uttar Pradesh) and Dewa (Uttar Pradesh), and others. Top categories for marketplace sellers are Grooming, Mobile Protection, Home Furnishing, Household and Women Ethnic Contemporary.

Flipkart has onboarded over one lakh kiranas to date for its last-mile delivery program, across the length and the breadth of the country and has significantly expanded its supply chain across the country. The new warehouses in Haryana, Maharashtra, Karnataka, Gujarat, and others have generated lakhs of seasonal job opportunities in supply chain roles such as sorters, pickers, packers, and delivery executives. This festive season as well, Flipkart has added 1,15,000 jobs – an increase from 50,000 jobs in 2019, and 70,000 jobs in 2020.

TBBD, this year, is also one of the most inclusive and sustainable in its eight-year history with the Flipkart app being available in 11 Indian languages, enabling consumers from across the country to have a seamless e-commerce experience. In addition to this, most of the shipments are being delivered in sustainable packaging through electric vehicles across the country.

The democratic approach and the expanse of product choices have helped to meet the aspirations and drive consumption in Tier 2 cities and beyond.

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
SC dismisses plea to cancel NEET UG-2021, as lakhs of students will suffer
next post
COMMEMORATING THE HINDI DIVAS HDFC ERGO LAUNCHES ITS WEBSITE IN HINDI

You may also like

Here’s What You Need to Know About Our...

May 28, 2022

How to manage your weight from a young...

May 27, 2022

FreshToHome launches #NoShortcuts – brand new campaign featuring...

May 27, 2022

Wockhardt Hospital, Nagpur launches Joint Support Group

May 26, 2022

Shell ushers in a new age of fluid...

May 26, 2022

A Conclusive Guide on Types of Investment and...

May 25, 2022

Pampers onboards singer and new mom Shreya Ghoshal...

May 25, 2022

7 Things You Need to Do When Looking...

May 25, 2022

Edelweiss Personal Wealth unveils its digital campaign ‘Fizool...

May 24, 2022

Savi Thakur joins Maddam Sir’s Mahila Police Thana...

May 23, 2022

Trending News

  • Deadline for CUET (UG)-2022
    application extended till 31st

    May 28, 2022
  • NTA opens application Form Edit window for NEET 2022

    May 25, 2022
  • Instagram Outage: Some users left unable to login, refresh feed

    May 25, 2022
  • City’s Pohewala enters first phase of ‘Shark Tank India S2’

    May 24, 2022
  • Three injured after falling from mid-air during paprasailing

    May 23, 2022

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

October 2021
M T W T F S S
« Sep   Nov »
 123
45678910
11121314151617
18192021222324
25262728293031

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.