HDFC ERGO General Insurance, Indiaâ€™s leading non-life insurance company in the private sector, announced the launch of its full-fledged Hindi website on September 14th, 2021 to commemorate the Hindi Day 2021 (Hindi Bhasha Divas). With this, HDFC ERGO General Insurance has entered the league of a few brands offering a bi-lingual website (English & Hindi).
A digital-first Company, HDFC ERGO has always focused on digitally enabling consumers across the country and ensuring their services are made easily available & understandable. According to a report published by KPMG, 521 million speakers use Hindi as their primary language and 39% use the language while accessing the internet. Therefore, the content of the website has been made available in Hindi, to ensure the majority of the countryâ€™s population can understand and access their products and services with ease.
Speaking about the launch of the website in Hindi, Mr Mehmood Mansoori, President, Shared Services & Online Businesses said, â€œWe have seen great adoption of digital self-service by our customersâ€™ with 60% requests being serviced digitally. Our focus now is to reach out and service more and more customersâ€™ digitally in tier2 and tier 3 cities. Making content available in regional languages is another step in this direction. Soon our website will be available in other languages too. To cater to Tier 2 & 3 cities and towns digitally, we had launched a host of our services on WhatsApp & Telegram, and we have seen great adoption of this platform, especially in these markets. Soon, we shall make services available in Hindi and other regional languages on these chat platforms too.â€
The company is hopeful that this will not only help consumersâ€™ in better understanding their products & services but will also aid in creating heightened awareness and knowledge about insurance. Consumers can simply log on to https://www.hdfcergo.com/hindiml to access the website in Hindi. The services on WhatsApp too will also be offered in Hindi soon for the consumer. In the next few months, HDFC ERGOâ€™s website & WhatsApp services will be made available in more regional Indian languages catering to the vast multi-lingual Indian population and further better the customer service experience.