 smallcase, India’s leading direct indexing and model portfolio platform, which caters to retail investors, today announced that it has reached a milestone of 50 lakh users on the platform and 350% increase in transaction volumes since last year.
Non-metro users have been a major growth driver for the platform with around 75% smallcase users coming from cities outside the metros. The state of Maharashtra contributes 23% of overall smallcase users, which is the highest among all states.
smallcase works with 350+ businesses in the industry building technology & digital platforms to help individuals invest in simple & transparent products called smallcases. smallcases are model portfolios of stocks and ETFs that are professionally managed and weighted intelligently to reflect a specific theme, strategy, or objective. Over 200 licensed research & advisory firms create smallcases of different types and exposures including asset allocation, factor-based, thematic, sectoral, special situations and more. Some of the most popular small cases include All Weather Investing (a basket of 4 ETFs that offers diversification across equity, gold & fixed income), Top 100 Stocks, Dividend Aristocrats, Rising Rural Demand, Speciality Chemicals, momentum strategies.
Vasanth Kamath, Founder & CEO, smallcase, said “India is going from being a nation of savers to a nation of investors with participation of retail investors in equities steeply rising in the last couple of years. We launched smallcase with a vision to fundamentally change how Indians invest by making it simple, transparent, and personalized. smallcase has empowered around 12 lakh investors in Maharashtra alone, giving them access to a wide range of professionally-managed portfolios. Some of the major growth drivers for us in the last 18 months include a seamless & delightful investing experience, low cost offerings and a fast-expanding ecosystem developing around smallcases.â€Â Â
14 leading brokerage platforms including Zerodha, Upstox, HDFC Securities, Kotak Securities, AxisDirect, Groww and more offer smallcases on their platforms as one of their key offerings. An investor with a trading & demat account with any of these brokerages can start investing in smallcases in a few clicks to build a diversified, long-term portfolio.
About smallcase:
smallcase is a financial technology company building a platform for direct indexing & model portfolios of stocks & ETFs known as smallcases. In the last five years, smallcase has scaled to a user base of 50 lakhs and developed an ecosystem of 350+ businesses that include some of India’s prominent financial institutions and brands. Headquartered in Bengaluru, smallcase has 300 employees across engineering, product, business, and growth functions.