Italian luxury brand Dolce & Gabbana has launched Fefe, a dog perfume inspired by the designer Domenico Dolce’s beloved pet. The company describes it as “a tender and embracing fragrance designed for a playful beauty routine.”
The alcohol-free “scented mist” for dogs is priced at around 99 euros (approximately Rs 9,000). According to the official website, the fragrance features a blend of fresh and delicate notes, including ylang ylang, musk, and sandalwood.
The luxurious dog perfume comes in a stylish green bottle adorned with a vibrant red metal cap and a precious 24-carat gold-plated paw. Dolce & Gabbana describes the bottle as a “sleek green lacquered glass” container, emphasizing the attention to detail and luxurious elements.
Dog owners are encouraged to spray the perfume onto their hands and then gently rub it into their dog’s fur, starting from the middle of the body and moving toward the tail. This method is intended to provide a moment of scented pampering for their pets.
“No animals were mistreated during the making of this campaign. Their safety was fully protected,” Dolce & Gabbana clarified.
The Royal Society for the Prevention of Cruelty of Animals (RSPCA) has warned against using products that can mess with a dog’s sense of smell.
“Dogs rely on their sense of smell to communicate and interact with their environment as well as the people and other animals within it. Therefore we advise that strong-scented products such as perfumes or sprays are avoided, especially as some smells can be really unpleasant for dogs,” RSPCA senior scientific officer Alice Potter was quoted as saying by The Guardian. Potter warned against the urge to anthropomorphise dogs