The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Crime
  • Entertainment & Lifestyle
  • Featured
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • Nagpur City
  • Politics
  • Business
  • Nagpur Education
  • Entertainment
  • Nagpur Sports
  • Health
  • Vidarbha
  • Crime
  • Obituary
Featured

THE GOOD OLD ‘CHAMPI’ MAKES ITS WAY BACK INTO INDIAN HOMES DURING THE NATIONWIDE LOCKDOWN

by TLN Team May 9, 2020May 10, 2020
written by TLN Team May 9, 2020May 10, 2020
THE GOOD OLD ‘CHAMPI’ MAKES ITS WAY BACK INTO INDIAN HOMES DURING THE NATIONWIDE LOCKDOWN

‘Champi’, the most common name for an Indian head massage has been a very personal and comforting practise passed down generations in this country. Everyone at some point in their lives have had an elder family member indulging them in a relaxing champi session. The COVID-19 outbreak has found all of us rearranging our lives like never before. While most of us have been working from our homes, it is needless to say that we all need to indulge in some self-care. Regular oil massages help to keep the scalp healthy, nourish the hair and improve dry and damaged hair.

Our good old champi is not only a calming activity that stimulates blood circulation and distresses the mind but is also a special way to bond with your loved ones. This lockdown has witnessed the practise of champi making its way back into the hair care routines of many Indian families.

Parachute Advansed has always been synonymous to coconut hair-oil and therefore, inseparable from the idea of champi. Recently, Parachute Advansed Hot Oil hosted a #ChampiBeats challenge on Tik Tok that saw renowned TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan and Deepika Singh as well as a host of trending Tik Tok influencers participating in a quick 15 seconds champi with their loved ones at home. For the Tik Tok campaign, Parachute Advansed created a peppy track basis which the celebrities and influencers indulged in giving a champi where the massage technique changed with the rhythm of the music every 5 seconds. The #ChampiBeats Challenge gained virality soon after it went live on social media resulting in a whopping 8 Billion + views and over 11K versions of the video created and posted by consumers.

Reminiscing her champi experience, Indian television actress Hina Khan said, “As a kid, it was a weekly ritual to get a coconut hair oil champi to keep my hair healthy and shiny. My father would give me a nice hot oil champi over the weekend which I always looked forward to. Over the years, as I got busier with work, our ritual was lost somewhere. However, with the current lockdown situation we are all learning to make the most of our free time. Our champi ritual has been revived and while it most certainly makes me feel relaxed and calm, I also get to sit down and bond with him!”

Indian stand-up comedian Bharti Singh said, “Haarsh and I have been making the most of this lockdown now that we get more time at home together. We have both decided to take this time to nourish and nurture ourselves. While I’ve been following a regular skincare ritual, Haarsh and I have decided to add a quick coconut hair oil champi to our routine as well. We talk, laugh and bond over every champi session and I hope we can continue these sessions post lockdown as well.”

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Asian Paints forays into the Hand & Surface Sanitizer category
next post
Pinnacle of Performance and Luxury from the World of BMW: Two new iconic avatars of the BMW 8 Series now in India

You may also like

‘If you inculcate healthy food habits in your...

February 24, 2021

Sony launches newest addition to G Master™ Full-Frame...

February 24, 2021

Ladakh’s Sonam Wangchuk makes mobile powered solar tent...

February 23, 2021

MG Hector 2021 gets an all-new 8 Speed...

February 15, 2021

Sixth Royal Premier Cricket League RPCL-6 to begin...

February 12, 2021

The ultimate all-electric performance SUV, Jaguar I-Pace set...

February 12, 2021

IndianOil launches XP100 – India’s first 100 Octane...

February 10, 2021

Now Just Say “Ok Google, Talk to Ludo...

February 9, 2021

Sunrise Oncology Centre first of its kind Oncology...

February 9, 2021

Kaanbhatt Movie Won 15 National and International Film...

February 8, 2021

Leave a Comment Cancel Reply

Save my name, email, and website in this browser for the next time I comment.



Trending News

  • Travelers from these five states to carry COVID-19 negative test report before entering Delhi

    February 24, 2021
  • Urban West India’s Protection Quotient moves up by 4 points on the back of heightened life insurance awareness

    February 22, 2021
  • BMC in action, 1305 buildings sealed after spike in COVID-19 cases

    February 21, 2021
  • IPL 2021 Players Auction highlights

    February 18, 2021
  • Vivo back as title sponsorship of IPL 2021

    February 18, 2021

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

May 2020
M T W T F S S
« Apr   Jun »
 123
45678910
11121314151617
18192021222324
25262728293031

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Crime
  • Entertainment & Lifestyle
  • Featured
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.