The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur


  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Business

Amway gears up to ensure business continuity

by TLN Team June 4, 2020June 4, 2020
written by TLN Team June 4, 2020June 4, 2020
Amway gears up to ensure business continuity

The global pandemic has shown its impact across industries, including the direct selling industry and Amway India, one of the largest FMCG direct selling companies, is expecting short-term to mid-term impact like many businesses, but is positive about coming out of this stronger than ever. However, the priority lies in following all Government guidelines to contain the spread of COVID-19.

Mr. Anshu Budhraja, CEO, Amway India shared the following update of the business at Amway during the on-going pandemic.

“Prioritizing the safety of our employees, direct sellers and our consumers, we deployed responsive strategies to ensure business continuity and maintain operational readiness from time to time. We have constituted a COVID-19 Crisis Committee comprising select members of the leadership team. The team is responsible for charting out and guiding the crisis strategy for the Indian market.

Amidst all the limitations and challenges, we thank the Government of India for recognizing the need for including nutraceuticals and health supplements as ‘essential food’ items, allowing us to continue the manufacturing of the essential goods at our plant. Despite the scarcity of labor and supply chain disruptions, we have been able to recover and resume operations.

The public health emergency has paved the way for increased awareness of holistic and preventive healthcare among consumers. Now self-care and immunity building has gained significant momentum among communities.  It reflects in a spurt in demand for our products in Nutrilite portfolio with preference for herbal SKUs. The category’s contribution is expected to grow faster with current contribution of 56% is expected to increase to 65%. We are further building upon the category with special focus on immunity-boosting products such as Nutrilite All Plant Protein Powder, Nutrilite Daily, Nutrilite Natural C, amongst others. At least in the medium term, we expect that these products will remain in grocery shopping lists and become key revenue drivers for the company in the space.

With the increasing volatility in the job market owing to a current crisis scenario, we foresee entrepreneurship as a desired/ viable career by choice. The trend gives a huge thrust to the Direct selling industry as it offers a zero-investment guided entrepreneurial opportunity. As people look for flexibility, personal growth along with supplemental income, we believe the gig economy will become a significant driver of the economy in the coming years.

Interestingly, COVID-19 has proved to be a catalyst for a smooth transition of our business from the offline to the online. We foresee continued digital transformations at every level of our operations. Hence, our efforts will continue to build and strengthen our digital capabilities to ensure efficient functioning of the business. All our training and meetings with the direct sellers has shifted online and have conducted over 2500 online training programs engaging over 5.50 lakhs Amway Direct Sellers since the lockdown. Moreover, there is a significant shift to online ordering from 33.6% in Feb 2020 to 90% that demanded smart management of orders and tie-up with new vendors for product deliveries at home. We are hoping to bounce back our business to stability in next 45 days and with the second phase starting May 18th,  post the Government’s direction on labour reforms and factory operations etc., we are hopeful to achieve 80 -90% level of business which was before pre-lockdown by July 2020.

We firmly believe that a new consumer will emerge in the post-COVID-19 era, which will drive new business models while setting the foundation for innovative products and services.”

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Civic Authority Effectively Implements ‘Nagpur Model of Food Security’with Citizens Help
next post
Old construction should be surveyed before monsoon as per NMC guidelines

You may also like

Cars and Bikes to Be Costlier from June 1

May 26, 2022

Welcome step but too late and too little...

May 22, 2022

CAIT WELCOME SC ORDER ON GST BUT SAYS...

May 20, 2022

VTA meets DCP Traffic on speed-limit challans &...

May 20, 2022

Sensex dives 1100 points, Nifti below 15,950 points

May 19, 2022

Action taken against 31 businessmen  for selling products...

May 17, 2022

Rupee hits all-time low against Dollar

May 17, 2022

NARENDRA MODI’S GOVERNMENT WILL ADDRESS ALL GST ISSUES...

May 15, 2022

Udyamita Yatra to reach city on May 24

May 13, 2022

Swiggy shuts down Supr Daily, suspend Swiggy Genie

May 11, 2022

Trending News

  • Deadline for CUET (UG)-2022
    application extended till 31st

    May 28, 2022
  • NTA opens application Form Edit window for NEET 2022

    May 25, 2022
  • Instagram Outage: Some users left unable to login, refresh feed

    May 25, 2022
  • City’s Pohewala enters first phase of ‘Shark Tank India S2’

    May 24, 2022
  • Three injured after falling from mid-air during paprasailing

    May 23, 2022

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

June 2020
M T W T F S S
« May   Jul »
1234567
891011121314
15161718192021
22232425262728
2930  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.