Consumers can now enjoy a superior entertainment experience with ‘Hungama HiLife’, a lifestyle brand launched by Hungama, India’s leading digital entertainment company. The range currently includes ergonomically designed consumer technology products like Bluetooth headphones, truly wireless earbuds, neckbands and Bluetooth speakers. With every purchase, consumers also get annual subscriptions to Hungama Music and Hungama Play, Hungama’s music and video streaming platforms, making it a comprehensive entertainment package for users. To activate the subscriptions, users need to tap their NFC-compatible devices on special NFC cards provided with every product. Alternatively, they can also activate their subscriptions using QR codes provided with the products. Priced affordably between INR 2,199 and INR 4,999, these products are now available on Amazon India and Flipkart.
Hungama HiLife’s current products include Buzz 101, a Bluetooth headphone that offers enhanced bass, passive noise cancellation and up to 9 hours of playback time with only 1 hour of charging time. It features leather earmuffs that offer greater comfort and exceptional style. The headphones are sweat resistant, making them suitable for using even in harsh Indian summers. Buzz 101 is priced at INR 4,999. Jump 101 is Hungama HiLife’s neckband that offers up to 12 hours of playback time and features a quick charging technology making it capable of achieving an 80% charge in just 30 minutes. Priced at INR 2,199, Jump 101’s high sweat resistance makes it perfect for workouts while MAXX-BASS sound provides an immersive experience. Bounce 101, the brand’s truly wireless earbuds, come with an IPX4 water resistance rating, offer enhanced bass and crystal clear sound, and are available for INR 2,999. The Bluetooth speaker, Groove 101, features a lightweight portable design, integrated controls and a Bluetooth range of 10 meters. It offers HD-quality sound and is available for INR 3,999.
Talking about Hungama HiLife, Neeraj Roy, Founder and CEO, Hungama Digital Media said, “The lifestyle technology segment offers immense scope and HiLife ties in with Hungama’s promise of delivering exceptional digital entertainment services and products. The technical specifications of the range, combined with a reasonable pricing will certainly make it an interesting proposition for users looking to get a superior, yet affordable experience. Over the next year, we will expand our presence to more than 5 categories and cover a wider array of lifestyle products.”
Future Hungama HiLife products will include mobile and laptop accessories, fashion products and accessories, utility products and other categories related to entertainment, technology and lifestyle. This is in addition to more products under the existing categories.
