Edition products from over 120 brands
Flipkart, India’s homegrown e-commerce marketplace, is making the Big Billion Days more special this year with the introduction of the largest range of ‘Big Billion Day Specials’ till date. These unique products will be available during the 8th Edition of The Big Billion Days powered by boAt – India’s leading audio and tech brand, scheduled between 3rd. and 10th October 2021. The Big Billion Days Specials are a range of 120 products spanning across popular categories, co-created with leading brands, NGOs and Bollywood celebrities – including limited-edition products and collectables that are available for the first time during the shopping festival. From its introduction in the 2019 edition of The Big Billion Days, the ‘Specials’ programme has tripled in scale and curates the most-awaited launches of the year. Flipkart continues to strengthen its ecosystem and bring brands and consumers closer to each other.
Nandita Sinha – Vice-President, Events, Engagement and Merchandising at Flipkart, said, “The Big Billion Days is a shopping festival that the entire country looks forward to every year and we consistently work towards making it bigger and better for all our partners, sellers and customers. Since the introduction of the Big Billion Days Specials in 2019, it has grown to become one of the most popular offerings during this time. We are confident our partnerships and special edition products will help onboard new customers and chart a sharper growth trajectory for our partner brands. Our partnership with over 120 brands and co-creating special-edition products with celebrities ensures a wide offering this year and we hope this range makes the festive season even more special for people across the country.”
Sharing his experience on collaborating with WROGN for the Flipkart Big Billion Days Specials, popular South African Cricketer Ab De Villiers said, “This has been quite a WROGN move for me personally. I am very excited to launch my first Active Footwear Collection with WROGN. The Activewear Range encapsulates offering for Running, Jogging, Gymming or sporting them the casual way around. The collection would be available for consumers from across the country thanks to the launch happening on Flipkart, which is arguably India’s favourite destination for online shopping.”