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With a flair for creating rangoli art, meet this Josh creator who is shining a spotlight on this art form

by TLN Team March 28, 2022March 28, 2022
written by TLN Team March 28, 2022March 28, 2022
With a flair for creating rangoli art, meet this Josh creator who is shining a spotlight on this art form

Known as the “Orange City” of India, Nagpur is officially one of the greenest, safest, and technologically developed cities in the Maharashtra state. The city boasts of their tradition of painting as well as illustrated manuscripts.

From the town of Arni Jilha in the Yavatmal district near Nagpur, Pavan Rathod who is a rangoli artist was awarded the Artist of the Year award at the Jaipur Health Festival 2.0 (JHF). Pawan has been creating content on Josh for the past two years. He is also a provisional rangoli, poster rangoli and roadshow rangoli artist with over 12 million followers on Josh.

“Creating Rangoli has been a passion for as long I can remember and receiving this award serves as a motivation and sign to explore more. Art is a lifestyle which brings people together and encourages thoughtful conversation and understanding among the community. This recognition can help me find new avenues to harness my inner creativity”, says Pavan on being awarded at the Jaipur Health Festival 2.0.

In addition to creating entertaining content, Pavan also aims at using the Josh platform and his reach to create social awareness through his art. At the Jaipur Health Festival 2.0, he was felicitated in the presence of an esteemed audience, including Transport Minister of Rajasthan – Pratap Singh Khachariyawas and celebrity guests like Gajendra Verma, Ravindra Upadhyay, Sangam Singh, Urfi Jawed, ShyamRangeela, Swaroop Khan. In addition to receiving the award, Pavan shared his talent with the audience present at the festival by creating a rangoli of the Josh app logo.

JHF is one of the biggest health carnivals of Asia, which was organized on 12th and 13th of March 2022 by Just Health & Wellness in association with Government of Rajasthan. This festival also provided a platform for creators to share their passion with Bharat.

This is exactly what Josh, the made-in-India, short-video app launched in August 2020 by VerSe Innovation aims to represent. Josh is a confluence of India’s top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best in class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store with 100 million+ downloads and is currently the fastest growing and most engaged short-video app in India with over 139 million MAUs (Monthly Active Users) and 68 million DAUs (Daily Active Users)and 23 minutes average time spent.

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