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Nation

Air India to be rebranded

by TLN Team September 15, 2022September 15, 2022
written by TLN Team September 15, 2022September 15, 2022
Air India to be rebranded

The Tata group-owned airline Air India revealed its Vihaan comprehension transformation strategy. AI wants to reestablish itself as a top-tier international airline with a heart for India. The carrier intends to concentrate on expanding both its network and fleet as part of the plan, redesigning its customer proposition, improving dependability and on-time performance, playing a leadership role in technology, sustainability, and innovation, and making aggressive investments in the best talent in the sector.

Over the next 5 years, will also strive to increase its market share to at least 30% in the domestic market while significantly growing the international routes from the present market share. 

The move came on the basis of feedback from the employees ‘on their aspirations and hopes for Air India’s growth’, an official statement noted saying, “While the immediate focus of the airline remains on fixing the basics and readying itself for growth (Taxiing Phase), the more medium-to-long term focus will be on building for excellence and establishing scale to become a global industry leader.” 

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