Prime Minister Narendra Modi on Tuesday announced his entry to WhatsApp, a platform that has been a powerful campaigning tool for the Bharatiya Janata Party (BJP), but had hitherto not been used directly by the PM for outreach. The WhatsApp Channel had more than 1 million (10 lakh) followers as of Wednesday, just a day after being launched.
Mr Modi shared a photograph of himself sitting at a desk in the new Parliament building as his first post on the channel.
The PM informed the citizens by posting the message, “Started my WhatsApp Channel today. Looking forward to remaining connected through the medium! Join by clicking on the link“
Mr Modi’s personal social media accounts have 48 million followers on Facebook, 17.7 million YouTube subscribers, and 91.8 million followers on X (formerly Twitter). Among these services, only YouTube has a user base comparable to WhatsApp in India.
