Amway India, one of the country’s leading direct selling FMCG companies 1, today expanded its popular Nutrilite Traditional Herbs range with the launch of Nutrilite Madhunashini, Shunti & Twak and Nutrilite Vasaka, Mulethi & Surasa.
The new product innovations were launched by the leading Bollywood actor and filmmaker, Farhan Akhtar, at an event today. Known for his physical fitness and youth appeal, Farhan Akhtar is the brand ambassador of Nutrilite, the world’s No 1 brand of vitamins and dietary supplements with a strong legacy of more than 80 years in the plant-based approach to supplementation.Announcing the launch, Anshu Budhraja, CEO, Amway India, said, “At Amway, we strongly believe that smart healthcare with food supplementation provides unparalleled value to human life. Nutrilite has established itself as the leader in the vitamin and dietary supplement market globally. As a core business category for Amway India, Nutrilite contributes over 50% to the company’s business revenue, accounting for more than INR 1,000 crores. With our successful and sustained growth trajectory as well as the category potential, we aim to double the size of the nutrition category by 2025 through relevant innovations. The Nutrilite Traditional Herbs (NTH) Range is one such innovation which has achieved phenomenal success since its launch, and we are further strengthening it by adding relevant products to the portfolio.”
- Powered by traditional Indian wisdom, extracts of herbal ingredient offers assured levels of Purity,
- Safety, and Potency
- Adopts ‘seed to supplement’ process to ensure quality and traceability of every herb
- Company aims for a significant market share of herbal glucose nutrition market and lead the growth of herbal respiratory nutrition market
Speaking at the launch event, Farhan Akhtar, Bollywood actor and Nutrilite brand ambassador, said, “Nutrilite is an iconic brand and is recognized globally for its plant-based approach to dietary supplements. The brand’s legacy and approach of bringing ‘Best of nature and Best of science’ is something that I strongly believe in. I am delighted to introduce the new revolutionary products in the Nutrilite Traditional Herbs range – Nutrilite Madhunashini, Shunti and Twak and Nutrilite Vasaka, Mulethi and Surasa to support glucose and respiratory health respectively which will go a long way in helping people live healthier lives.”
Speaking on the herbal nutrition range, Ajay Khanna, Category Head- Wellness, Amway India, said, “India is not only the diabetic capital of the world 2 but many Indian cities are also consistently ranked among the world’s most polluted 3. Additionally, changing lifestyle and dietary habits have resulted in the need for premium herbal solutions to supplement one’s diet and fortify the body to fight against both internal and external influences. Leveraging traditional Indian wisdom and best of nature best of science, our new products under the herbal nutrition category are targeted at helping people support their immunity as well as support glucose and respiratory health. We are delighted to have Farhan Akhtar launch our new products as he epitomizes Health & Fitness and is also the brand ambassador of Nutrilite.”